subject: Free Internet Marketing - Find Your Niche: The Internet Marketer's Goldmine [print this page] In case you haven't heard the word 'niche' being batted around by Internet Marketers then you have not been listening. Finding a niche has turn into the remedy to competing in extremely saturated online markets.
What is really a niche?
Based on Merriam-Webster's Online Dictionary, a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted.. a specialized market".
Have you observed that despite the closing of numerous businesses in these harsh economic times, the local hobby train store is still around? That the 'hole-in-the-wall' eatery is flourishing? Or that trends such as scrapbooking can begin with a bang and still shut down within a year when four similar businesses start up in the exact same place?
The online business world reflects the same trends as experienced in the offline world - frequently with quicker turnover and startup rates. People who promote a product or site that focuses on a small, select audience can tap into a market that is otherwise not being served. In spite of the limitations of the client base, the targeted nature of the business produces a devoted and active market - the aim of any business.
HOW DO I Find A Niche?
Finding a niche demands diligent exploration. Regardless of whether you have access to software that harvests and sorts information or you take a manual approach, you must initially begin with thoughts.
With a pen and paper (or computer, if that is much more comfortable), brainstorm an index of businesses, products and industries. Create a list of keywords and phrases you believe would be utilized by people searching for these items online.
Use a software program like Wordtracker or a free resource like the Overture Keyword Selector Tool to get keywords for your niche that have a high amount of traffic.
Although a program like Wordtracker makes it simple to find details including how many websites contend for that market, you can likewise perform your own research.
Concentrate your attention on question phrases like "how do I.." or "where can I..". These questions will hint you into possible markets that need servicing.
Then, look in Google Answers. Type one among your keywords into the search area. What questions are being asked and how much are individuals willing to pay for answers? If you find a group of keywords with a high number of questions, in that case, enter these words in your browser's search engine.
What websites appear? Do they give answers or solutions to the problem? How are they making money? Can you see an opportunity to service these people?
Finding a niche can open the door to a profitable online business. Research the market and be sure that your product or service is beneficial to this group. Discover forums or groups that target this audience and pay close attention to their concerns.
If you can help these individuals, you'll make cash. The best of both worlds!
