subject: Duplicate Content: A Complete No-No to Your Site [print this page] Content plays a big role in the overall success of a website. Starting with SEO campaign, the role of content in a site can be manifold. Every website owner wants to place his/her site in the top search engine pages. Here comes the role of search engine optimization strategy that can help a site rise in search engine rankings in the major search engines like Google. And once it gets a top rank and retains it, it's likely to get more traffic, which means more business. To carry out any successful SEO campaign for your site, you need quality content that are rich in keywords. Content for a site should be original, fresh and relevant. You just can't use duplicate content. Using duplicate content is regarded no less than a death sentence for a site by the SEO community. Therefore,SEO copywriting services providers take every possible effort to make content for a site original and relevant. However, there are still a number of reasons fuelling in the occurrence of duplicate content. Copywriting SEO services providers have summed up a few of them:
* Natural duplication resulting from CMS functionality.
* Duplication resulting from usability and accessibility functionality.
* Duplication caused by framing and hijacking.
* Unnatural Duplication resulting from unauthorized republication.
* Unnatural Duplication resulting from scraping.
* Natural Duplication resulting from keyword-injection into boilerplate templates.
* Duplication resulting from mismanaged domain replication, mirroring etc.
* Natural Duplication resulting from self-promotion, syndication and redistribution.
Copy editing servicesservice providers and software developers now have come up with several duplicate content checking tool so as to ensure complete originality. By simply entering the URL of the page you want to check for duplicity, you can get everything right in front of your eyes. As a result of that content writers and developers are now focusing on creating fresh, original content for websites.
