subject: Led Lighting Of The Touted [print this page] A few years ago, LED product has also been a professional LED lighting business-oriented brand, channel, market, and many other aspects of the use has been in supporting roles. But in recent years, with the LED craze sweeping the globe, heavyweights are also looking for opportunities to actively seek restructuring of the Road, especially those with large capital and channel advantages of traditional lighting companies. For example, more than a year ago, NVC, Benjamin and other traditional domestic LED lighting giants are reaching out to high-profile announcement to enter the field of LED lighting.
For businesses, traditional lighting, LED lighting design and technical issues and traditions very different light, do this, many enterprises have set up traditional lighting LED lighting department, carrying out research on LED lighting. Through careful investigation and thorough analysis, as objectively as possible on the development trend, the rate of technological progress, affecting the scope and extent of the opportunity and timing of breeding, cultivation of the direction of self-assessment to determine the direction and efforts to cut into the time .
But LED lighting is a complex systemic high technology, LED lighting needs through the application package, optical, power-driven, cooling and lighting and other aspects of the scientific design, good or bad and each part will ultimately affect the design of LED The actual luminous efficiency lighting, cost, longevity and so on.
It is understood, many traditional lighting company because of the concentration of lighting lamps for many years, their most direct of the approach is to make technical content is relatively low the LED industry chain downstream of Ying Yong, Kai Fa various functional LED Dengju. However, these enterprises in the industrial chain and long-term low-end value chain, lack of business accumulating innovation input capacity is weak, and the lack of enterprises, the hospital co-operation between enterprises technological innovation and knowledge exchange, many traditional lighting companies are therefore made detours, pay substantial tuition fees, on the development of LED lighting products have become not have confidence.
"The traditional lighting companies to transform the primary problem is personnel issues." Cai Ming, the traditional lighting generally only require a good grasp of the structure of the lamp can be lit on the trip, companies seldom have high levels of talent. However, LED lighting products involves a number of areas, such as heat, light, materials, electronics, etc., and every aspect of professional talent needed to make all aspects of product quality is guaranteed. As the rapid development of LED lighting industry, the industry itself is more a lack of talent, allowing transformation of traditional lighting companies are faced with a problem.
In addition, the traditional lighting business transformation designed to break the traditional thinking is difficult. "A new product to replace the original product, in accordance with the inertia of thinking has always used the traditional method of illumination to form, for example, many now see the direct replacement LED light bulb incandescent bulbs." Chua said, the earliest light wattage, color temperature, etc. are fixed, while the LED can be made into points, lines, surfaces in various forms of light, LED lighting is to overturn the traditional concept of distribution of light, many traditional lighting designers suited to this change, in particular, not suited to such a small batch of LED production, as the old habit of the new light source to deal with, this does not highlight the advantages of LED. Therefore, the enterprise transformation and upgrading, product upgrading in the process of transformation, to use new ideas to design LED products.
Meanwhile, the traditional lighting companies in transition should pay attention to patent protection. LED can be something very much innovation. If the company make great efforts to develop a new product, market a few months are being imitated everywhere, which no doubt will hit corporate R & D initiative, so the patent protection of traditional lighting companies in transition also need attention.
From the entrepreneur level, some traditional lighting entrepreneurs is still in "experiential - Expert - management technology compound" in the initial stage of evolution, the lack of systematic professional background and advanced modern enterprise management methods and concepts. At the same time in the transition process may underestimate the increasing competitive environment, the lack of a clear development plan, not the development of business strategy targets all levels; some corporate restructuring heavy speculative thought, there is quick success, the LED strategy as a magic weapon, do not take into account its own power, without adequate market research, not size up the situation, blind expansion of transition, the result will be dragged into the debt trap business, resulting in a very passive situation.
