subject: Keywords choosing for page optimization [print this page] How important the traffic of the web to us in this highly developed ecommerce world is very well known. Yet less people know how to list their web ahead of others without buying keywords from search engine. The article will offer you some tips on choosing right words for your business.
1. Brainstorming the industry or products you are specialized in, if you are a B2B portal, you might consider buyer, seller, trade, business etc.
2. Taking a look at other companies with the same trade for reference, suppose you are a B2B portal, you could browse made-in-china, tradekey, ectrade to see what words are they used right now.
3. Using analytics tools help you find related or frequently used words. Google analytics is a good choice.
4. Making comparison and analysis on the visitors' search history that help you know the result of keywords and do some adjustment for better traffic.
Then let's see an example of a real company. IBUonline is a large B2B portal in China.
Refer to keywords choosing, piles of words come to our mind firstly, like China manufacturer, global supplier, international trade etc.
What is next, they should browse other B2B portal in China for reference, and mix use them in their own pages.
The most important action should be taken by IBUonline is making periodic analysis on their keywords. Gather all efforts not to use the same word twice. As the accumulation of position strengthened, ahead of other similar web for IBUonline is inevitable.
