subject: Video Marketing - How To Leverage The Power [print this page] There is nothing new about online videos.Thanks to Youtube and other video sharing sites, the growth of video traffic has been massive in the past few years. Online videos are even taking a lot of viewing time away from the mighty television networks. There is no need to be concerned about video working today and not tomorrow, it is a permanent part of the internet. Each year, a new set of short lived techniques jump out of nowhere but quickly disappear. Whatever you feel comfortable doing, there is a way of promotion for you. Some free methods will drain all of your time and still may not produce any worthwhile results; not with video marketing. What other way do you know of engaging someone and having them so interested in the content you are sharing that they have no other choice but to visit your site?For example, if you're selling a "gardening eBook", instead of writing articles and submitting them to directories, you can create videos and submit them to video sharing sites. I meet people all the time that want to start making videos but are afraid that it will be too hard; it is actually much easier than things that they perform everyday. If you want your marketing message to spread far and wide, then video marketing can give you that kind of exposure. Lets look at why video marketing is making so many marketers a huge income.
One of the key advantages of video marketing is that you're able to reach your target audience very easily. The people who are watching your video are interested in what you're offering, and that's the best part. So that means you'll only be getting targeted traffic to your videos. Also, you might find people in your niche taking your video and embedding them in their blog or site related to your niche. What better way to get positioned in the market than appear on other relevant sites? Untargeted traffic is worthless. When your videos put targeted traffic on your doorstep, it's your job to get the conversions. It's inexpensive to create a good video if you are ready to put in the effort. Did you know that your computer is already equipped with software that you can use to create your videos? After upload the file and see how easy the process is you should start refining your technique so you can get the full benefit of video marketing. A video camera will be necessary later in order to expand your video options. You shouldn't compromise on your video's quality though.
Another aspect of video marketing is that it has viral marketing capabilities embedded in it. A video becomes viral when it's extremely interesting, or controversial, and then it's just a matter of people telling people to check it out. Having something become viral can turn you into an overnight sensation - but it's very difficult to predict what will become viral. You may already be an expert in something already but the public will never know until they find out who you are. If you still aren't convinced then go and look at some of the number of views at some of the videos on Youtube.
