subject: Online Advertising ROI Calculator – Get The Most From Your Marketing Dollars [print this page] Many business experts are saying that if you're not already conducting online advertising, you should start by placing some online ads immediately. The consumer market is changing rapidly, and people who once read newspapers or looked in the phone book to find a good or service now spend most of their time searching for it online. That being said, if you're considering a new keyword advertising campaign, it's essential that you have a way to predict and track your return on investment. If you fail to accurately track your efforts, there is a good chance you're going to waste your money and resources on an ineffective campaign.
Lured in by promises of access to billions of daily internet surfers, many companies start conducting pay per click advertising campaigns without first investigating whether or not it's truly cost effective. You could spend hours trying to balance out the cost of clicks with your advertising budget and the number of leads you're hoping to generate, but the odds are you'll get frustrated and quit before you really learn whether or not your campaign will be profitable. With an advertising calculator, it will be easy to see the numbers for what they are, and to prevent your campaign from dipping into the red.
What is an Online Advertising ROI Calculator?
An Online Advertising ROI Calculator is an efficient tool that's built to work directly with your current Microsoft Excel program. The calculator is extremely useful because it is able to help you evaluate the profitability of your proposed campaign. In order to use this template, all you have to do is fill in a few fields and you'll be able to determine the return on investment of your pay-per-click advertising campaigns (such as Google AdWords). There are also separate cells where you can enter your product's price; your product's cost of goods sold, your estimate for the percentage of leads (ad visitors) that will covert to sales, your daily online advertising budget, and the average cost per click of the campaign you're considering.
As you fill in these fields, you'll notice that the results have already begun populating themselves effortlessly into the template. Ultimately, you'll be able to visually evaluate the potential return on investment for the campaign based on your assumptions about cost and leads. Any time the campaign dips into the unprofitable zone, the results will be in red so that these costs are easily spotted. Online advertising can be an effective way to generate profit, but you have to be smart about it.
Online Advertising ROI Calculator Get The Most From Your Marketing Dollars
