subject: How To Use Article Marketing To Promote Your Website [print this page] There are few better ways of promoting your website that article marketing. Not only will you get more Google PageRank points, but you will also get direct traffic from the links in your article resource and sell more as a result.
How do you start to promote your website using article marketing? First you have to write an article on your niche or on the theme of your website. You can target the article to your niche in general, and add a link or two to your home page, or to a specific topic of that niche, and use the link to send readers and search engine spiders to a page on your website that relates to that specific aspect. Then you should submit it to directories for publication.
For example - one of the topics that people often use and that explain the concept perfectly - your niche is dog training. You could write an article on dog training in general, and how to start training a young dog, and then add a link to your home page. Search engines visit article directories often, because the content naturally changes often, and when they visit the directory, they find your link and then follow that.
Thus the spiders will find your dog training home page, and will then follow your links to the other pages on your website that offer information on the specific topics. Your pages get listed on, say, Google, but may not appear very high in the listings just yet because they don't have enough backlinks to persuade Google's algorithms that your pages is highly regarded enough. By using article marketing to promote your website, you are using a very inexpensive marketing tool that you can either use yourself, or have done for you at a relatively low cost in marketing terms.
It would also be useful to include a link to a page deep in your website and then that page will draw the search engine spiders that will in turn provide that page with some PR points, and in time your entire website will be regarded as an authority site. Google's algorithm will take your entire site into consideration in its calculations, and the higher the number of pages that have been indexed, then the higher your listing position is likely to be and the more likely it is for a Google user to find your web page when searching for information on 'dog training', or even 'badly behaved dog training'.
So, using the dog training example, you should write and submit a few articles on training older dogs, badly behaved dogs, police dog training, training dogs for shows and so on, if you also have pages relating to these aspects of dog training on your website. That is how to promote your website using article marketing to the best effect: get links deep within your site and that will persuade Google and the other search engines that your site is an authority on your subject or niche. For 'niche' read 'subject'.
Article marketing is a superb way to promote your website, blog or Squidoo lens, but you must make sure that your articles are relevant to the topic of the page linked to from your resource. Not only that, but the title must compel your readers to read more and the article should lead them into a resource that will compel them into clicking on your link. Don't think that I mean you should click on my link, although you will learn a lot more about using article marketing to promote your website if you do!
