subject: How to Buy a Site on Flippa [print this page] People buy websites for all sorts of reasons, not least to give them a shortcut (whether it be to fame, finances or whatever). As with most things in life, buying websites is a skill, and is a skill that you can be developed and nourished.
The best place on the web (by far) to buy websites at the moment is a site called 'Flippa', and sites can be easily ranked based on price, numbers of traffic and several other metrics.
The first thing you must ask yourself when buying a website is 'what do I want to buy this?' Doing so will give you an idea of what you are looking for, and how to know when you've found it.
Note that it's only worth buying a website if it's already fairly well established on the web (unless you're buying it for the domain name). Once you've found an established site that you're interested in you need to take a look at the traffic stats. Most people will display their traffic stats on their Flippa page, but it's also important to ascertain what kind of traffic they are getting - is it paid traffic or is it organic (i.e. from the search engines)? Obviously free traffic is the best.
Next, you want to find out what keywords that the site is ranking for in Google (you shouldn't buy a site that ranks for no keywords). Do a quick search for these keywords on Google's keyword tool (which is free to use) to find out how many searches they get and whether the site you're looking at is worth b
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