subject: Bundling Pormotion [print this page] The moment you come out an idea of buying a new car, you are definitely required to buy the insurance for your car from the manufacture's cooperative insurance company. When you decide to have a new iPhone, you need sign a contract with AT&T for two years' cooperation. Or it's sorry that you have to pay double price for your iPhone. I consider that bundling promotion is the most brutal selling method in the contemporary society. Sometimes you only want a tin of Coca Cola, they will take great pains to persuade you to buy their computers and tell you that it's a privileged promotion at a effrontery tone.
In the network age, people always say that "Have you Yahooed today?" It seems that brand bundling promotion is becoming more and more popular in the world. Bundling promotion suddenly becomes a vital communication between many irrelevant enterprises. Here are some examples, the ALO and Target Department store launch a combined promotion, USA Today and ATT unit to take a new service project, AT&T and Time Warner are trying the bundling promotion. Even online Marketplace doesn't want to miss this opportunity, ebay and topons are willing to make bundling promotion in their plans. It's not strange that bundling Celebrity Style Clothing+Women's Designer Dresses+Evening Handbags together, but I am confused that why some people bundle iPhone's protecting jacket and cellphone memory card for promotion. You know, iPhone can't use with a memory card. Suddenly, bundling promotion becomes a redeemer for saving the economy. No matter they are related or not, merchants invariably try to bundle them for selling.
This is discrimination of price, even a violation of subjective will. People have rights to choose their desirable collocations and share the equal price and service. All merchants want to sell out far more goods faster, and every consumer wants to deserve what they have paid for, this is mutual respect. But bundling promotion is precisely on the contrary, it just represents the irrational sellers and vulnerable consumers.
