subject: Build Relationships and Build Your Brand with Company Holiday Cards [print this page] Kids are back in school and holiday cheer is just around the corner. It won't be long before you here the ringing of bells and carolers in the stores. It's time to consider how you will thank your staff and customers this holiday season. This time of year is a great time to work on nurturing the relationships you work so hard on all year long. Sending customized company holiday cards is a great way to say thanks to your hardworking employees and show appreciation to those customers that have made your business what it is.
As you decide what type of holiday card to send, keep in mind that the card you choose will create an instant connection to your brand-good, bad or ugly. You must select a card that shows your logo in a positive light giving the recipients that good feeling about bringing their business to you. Choosing a high quality card shows that you are confident in the future of your business and don't feel the need to skimp. Should you go with a cheaply made card, you may send a message that your business is not doing well and may cause them to question their relationship with you. There are a multitude of possibilities in choosing the card and finding one within your budget yet elegant enough to send the right message should be no problem.
The bottom line in business is creating and maintaining relationships, and the holiday season is an excellent time to put some effort into those relationships that are crucial to your business. Your employees work hard for you all year, and they should be the first group on your mailing list. Show them that you appreciate their hard work, and recognize the investment that they make in the success of your company. Current customers or clients should be the next bunch you send cards too. It's a simple way to thank them for their business and encourage them to continue their relationship with your company. Sending a company holiday card shows them you care about their business and want to maintain that connection. Lastly, you should consider sending cards to past and potential customers. Building rapport with this group of people might be what seals the deal when they are in need of your business in the future. It's a small investment that can pay off big in the long run.
When selecting the type of card you will send, it is important to know your audience. Many companies these days choose to stick with a generic holiday greeting rather than name a specific holiday such as Christmas or Hanukkah. You don't want to offend employees or clients, so selecting a greeting such as "Happy Holidays" or "Season's Greetings" may be a safe route. If you know your audience would not be offended with a "Merry Christmas," then by all means, show them that this is how you celebrate the holidays. The goal is to show you care, spread a little holiday cheer, and build your business all at the same time. And of course, don't forget the handwritten signature. It's the final touch that shows that you are a first class business.
Build Relationships and Build Your Brand with Company Holiday Cards
