subject: Purchasing an Existing Website [print this page] If you want to buy a website someone else already has up you will need some information to negotiate and purchase at a fair price. Planning and research are important. The process is not one that can be done with very much ease.
You can when offering a price make one that is lower than the asking price, but be sure you give your reasons for offering a lower amount. Don't make a lower offer without a reason or you risk not getting the site, and having the website owner stop negotiating with you.
Owners may be open to various methods of financing. You should begin to find out why the owner wishes to sell and what they want from the sell. That is do they want an income over months or a lump sum payment. Find out from the owner, no one else can tell you this information.
Patience is a virtue and in site negotiations a necessity. Wait until you find what you need. Once you determine what the site is worth, you will need to further determine what you are willing to pay for it.
Gather your facts and find the worth of the website. Five or six times the monthly income of the site is a reasonable way to start.
Put all you information together to determine the price.
You must search out the information you need to determine the worth of the site. Research is necessary.
Important first place, is the website in any legal troubles or lawsuits? Are there spam complaints against the site? What are server costs and bandwidth costs for the site? Can the server be transferred to your name? How can you verify the sites web traffic? What have been the advertising costs of the site? What about the domain name, and its transfer? What are the monthly expenses, and what is the monthly income for the site? Will you be able to use the lists and auto-responders of the previous owner?
With the information above you can begin to determine the practical aspects of the purchase and price, but do not limit yourself. Remember other issues may also be important. Take your time, if you feel you must rush, then this is no
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