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subject: Three Options To Design And Print Your Bookmarks [print this page]


Bookmarks are often the best giveaways when promoting the brand or business as a whole. They are very easy to use as promotional materials not only because they are functional, but also because you can be as creative as you want to be when you use bookmark printing to convey your message to your target audience.

So if you are interested in designing your own bookmarks made of high quality bookmark printing, this article contains some helpful tips to show you how to create a promotional bookmars that can be your most effective tool for your business.

Whether you hire a bookmark printing company or do them on your own, designing a bookmark is relatively easy especially if you use a software program to help you start your project. The good news is that there is a variety of what you call drag-and-drop applications available in any of your favorite computer shop. You can look for the software aisle and browse programs that make greeting cards, signs, posters, and postcards. HP is one typical brand that carries this program package.

You can also check the software on your personal computer and most probably that theres one installed in there. But this route is strictly for those who have skills on basic graphic design.

But if you have the budget for it and would really want your results to be spectacular and very attractive, you might want to go all out and hire a professional graphic designer; or go online and check out the print companies that offer all-in-one design packages in their websites. The latter is ideal for small design projects and promotional giveaways just like the bookmark (i.e. brochures, postcards, business cards, pens, mugs, key chains, and other novelty items).

However, if you really want to be very specific about printing bookmark for your promotional giveaways, there are three options you can choose from first, you do the design yourself and print it at home or your office; second, you pay a design and printing company; and third, you have an instructional design and professional printing of your bookmark materials.

For the first option, you can design it yourself as well as print a whole batch with the help of the software you already have and a personal printer. It would be easier if you utilize an affordable greeting card or bookmark design software. The most that this option would cost you is your time and the materials you are going to use. You would need to really be certain that youre going to do it because of the three options, this one would take the most out of your effort. The result? Depending on your skill, your bookmark can be considered tacky to respectable by your target audience.

Now, if you think you cant do justice to your bookmarks and you do lack the skill that you get lost in the technical words used to design your project, you might want to do the second option which is to pay for the design and printing of your print bookmark. Dont waste your time, energy and money. Have someone else do it for you. This is the simplest of the three options because all you really need to do is to give your printer/designer your requirements and you can then sit back, relax and wait for your print collaterals to be delivered to the address you prefer. The cost however, is steeper compared to the other two. But the quality of the result is worth every penny you shelled out. If you want it to be top-notch, then pay for high quality design and printing for your bookmark project.

Finally, if youre still not satisfied, then go to the third option, which is actually a combination of the best of the first two options. Have a guided design activity by utilizing ready-made print templates and then have an online printer produce your whole batch. The advantage of this option is that it is much simpler and easier than the do-it-yourself choice, as well as the quality of the printing is still similar to what you can get from the second option because a professional and reputable printing company is producing your marketing collaterals for you. The cost again is much more expensive because you need to pay the printer. But then again, the results would be worthwhile when you see that your bookmarks get the attention of your target audience all the time.

by: Michelle White




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