subject: India Eyes Foreign Medical Device Market: Numerous Opportunities To Make Money Easily [print this page] Recent years, rapid development of India's national economy. With the growth of per capita consumption in India and medical demand, medical device market, there are also many opportunities. However, to enter the Indian market is not easy. The author, an understanding of the social environment of medical devices in India of foreign, as a guide, to lead the readers to understand the contemporary composition of the population in India, language environment, medical conditions, the true state of the industry management, and medical devices to enter India foreign market made a lot of sincere suggestions.
20 since the 90's, the Indian economy entered the period of rapid development. It is reported that India's GDP (by purchasing power parity terms) has reached 4 trillion. A population of 1.1 billion people according to their calculations, India's per capita GDP exceeded 3,000 U.S. dollars. The figures show: India in the world has entered the ranks of middle-income countries. Over the past 10 years, India has maintained a 7% economic growth rate, its medical device market will maintain an annual average growth rate of 8%. In 2007, the Indian medical equipment market sales of 21.5 billion U.S. dollars. With the continued development of the national economy of India, Western economists forecast: the next few years, the Indian medical equipment market will exceed double-digit annual growth.
Household equipment is still imported "luxury"
For foreign medical device companies, the order to enter India's rapidly growing medical device of this large market, it must first do one thing: to fully understand the structure of Indian society and different levels of the different requirements for medical devices .
While India has 1.1 billion people, on the surface is a huge market, but the reality is, accounting for more than 80% of the total population of India is living in one U.S. dollar per day less than the poor. Western economists that the current food and clothing only to maintain India's poor are simply did not have the money to buy imported products, especially Europe and the United States for home medical equipment. Accurately speaking, India is only 1.5 million people nationwide with his own pocket to buy imported home medical equipment, including electronic Sphygmomanometer , E Meter , Electric Massage Such strength. Although these small-scale medical devices in developed countries well into the thousands of families, but in India, still considered "luxury", even if white-collar sectors of the Indian companies are also very few people buy these products.
To understand the basic situation in India
Customers who want to do business with foreign entities in India, about India, some of the basic conditions necessary knowledge. India is currently a total of six major religions, there are thousands of denominations. National population speak 24 different languages, but most educated Indians speak English. Therefore, in order to market products in different regions in India, manufacturers must be proficient in a variety of local dialects in India salesman, or language issues will become a major obstacle to selling products. In addition, foreign investors must not be related to the European newspaper, "India has a large middle class," confused the propaganda. In fact, the Indian middle class and middle class in Europe a big difference, India in 3000 annual income per capita was 20,000 U.S. dollars as the middle class. So do not mistakenly believe that the Indian foreign middle class can afford imported medical devices in Europe, as in Europe and the United States is very popular electronic blood pressure meter or blood glucose meter like the electronic Diagnostic Devices, even in the middle class in India to promote the electronic diagnostic instruments, great efforts still need to spend. Therefore, Western economists believe that despite numerous opportunities for the Indian medical equipment market, but in this market, foreign investors want to get rich as quickly as possible is very realistic, but it does not mean a lack of opportunities for the Indian market, it is important that, with Indian businessmen to do business must have confidence in the medical device and patience.
India Eyes Foreign Medical Device Market: Numerous Opportunities To Make Money Easily
