subject: Mobile Operators Should Read The Potential To Cut Into The Copyright Protection [print this page] Book publishing industry from the industrial age has been the traditional publishing industry, developed to Electronic Era of personalized issue. The entire publishing industry chain has undergone tremendous changes. The traditional publishing industry through the Press from the writer, newspaper, magazine, after Print Plant, distribution and logistics channels, through the bookstore, newsstand readers reach the final retail channel hands, and each session contains a number of different combinations division. In the electronic age, the whole industry chain has begun to flatten, and the site of most of the work undertaken over. At the same time benefit from the electronic age of mass storage and personalized distribution, long tail began to appear.
CRC-Pinnacle Consulting, after careful study that: Mobile Reading in the way of reading the user will gradually increase the proportion accounted for. Operators should actively rely on their own network and technology advantages to the channel providers and the role of copyright protection for the starting point, relying on the contents of the secondary development of capacity to develop into industry consolidator.
Phone Reading potential Traditional publishing industry, the middle part of the cost accounted for 35% of the stock sales is 1 to 1,95% of the manuscripts are not published. And the price more and more work is not conducive reading industry.
Compared to traditional publishing, electronic publishing industry has three major advantages: 1, published in the threshold is low, all professional and amateur authors of works are in conformity with the law of the case and readers to meet; 2, market feedback, accurate quality of work is no longer depending solely on professional judgments, but by the market response to determine the true quality of work; 3, lower transaction costs, no printing, no shop, no waiter ... ... the user can quickly and easily search your favorite novel. These three points determine the electronic publishing industry as a whole share of the publishing industry will be growing.
"In 2009, China for the first time the scale of electronic publishing and traditional publishing balanced scale, the scale has reached 75 billion." But most of the income is the income of the Internet, even if the income of the phone reading, Mobile reported revenues accounted for 91.7%. Telecommunications Research Institute of the Ministry of Industry data showed that as at the end of 2009, the national phone book market has been active in more than 155 million subscribers. But the proportion which the number of mobile phones to read about about one-third, most cell phone users are reporting the user.
In the electronic publishing industry, PC and mobile phone is the main way of reading. Since the development of mobile phone to read later, either the number of users or the market size and the PC still can not read than to read through the phone number is only a quarter of the number of reading through the PC. But 33% of mobile phone users and 95% of Internet users are willing to use mobile phones to read fragments of time. Judging from the development of Japan, 2008 Sell Volume of the top 10 stories, mobile phone novels accounted for seven.
Phone or reading a very large potential for development, is expected before the end of 2011, the number of domestic mobile phone to read more than the number of PC to read as a value-added revenues will be bigger than music class of business.
Copyright protection into the mobile phone operators read the entry point for the industry
Copyright is the key to the healthy development of the industrial chain, industrial chain to the healthy development is the development of mobile phone operators to read the business foundation. Because only the healthy development of the industry chain, this industry can provide excellent content and timely updates, is the only way to attract a large number of e-reader, so that the healthy development of the whole industrial chain. Therefore, copyright can be protected if the entire industry, the cornerstone of whether the existence and development.
Phone to read an application as a wireless network, telecom operators can provide levels of electronic books protected by copyright. This is also the operator the best way to cut into the industry chain. Read the site as the existing Internet to build their own WAP site is also hoped to open up the field of mobile phones to read, and on this basis develop some copyright protection measures. But read the website difficult to copyright protection measures for carriers to provide comparable. Therefore, the natural carriers in the electronic reading industry chain positioning. The operators read the site also hopes to provide them with telecom-level copyright protection, safeguarding the healthy development of the industry chain.
Mobile Operators Should Read The Potential To Cut Into The Copyright Protection
