subject: Super Affiliate Mindset - How to Maximize Your ROI! [print this page] I received an email two days ago by one of our affiliates asking me if I can give them any insights that would enhance their affiliate marketing campaign, and essentially, if I can offer any help that would increase their return on investment. The affiliate was running an Education offer, and they hit a brick wall because they felt they had exhausted their campaign optimization, and didn't really know what other traffic sources they can exhaust, and essentially, how they can make more money.
This problem that this affiliate faces is a common issue within the Affiliate Marketing industry. If you are able to generate $1,000.00 worth of sales on any given day or month, are you able to double, or even triple that amount? After which point do you actually peak, or is there such a thing as peaking? Ask any super affiliate, and they will probably tell you that the answer is a resounding, no. Below are some of the attributes and technique that all super affiliates share:
Research
Before you embark on your high volume lead generation goals, you must first research what kind of offer(s) you need to run. This is probably the most important and vital step before you can reach your true potential. If you want to run a weight loss offer, ask around; try to find out if any other affiliate is doing big volume on it. Request from your Advertiser, or affiliate network a list of their top converting offers. Do a search on Google, and see what the competition is like. You can even ask on forums, and try to get the input of other like-minded affiliates. A little bit of research goes a long way and puts you that much closer to truly reaching your potential.
Control
having control over your marketing campaigns is probably going to be your cash-cow, now that you already researched which offer(s) you're going to run. Ask any super affiliate, and they will tell you, in order to drive big volume, you need to have full control of all your Advertising, and you need to be on top of things.
Let's say you are doing some media buys for a particular offer that you know is converting really well for some affiliates. You reach out to a few websites, or ad networks, and you buy some traffic from them for the offer you want to run. After all the details and IOs have been signed, you send them your banners, along with your affiliate link, and you wait and hope that things will work out. This is probably one example of not having control over your campaign. A Super Affiliate on the other hand sets up an Ad Server, or banner rotation system (there are a ton of open source scripts on the web), and they load up 50 or so offers into this system. When they buy traffic from a web site or ad network, instead of giving them their banners and links, they give them a code that calls the banners from their ad server. What the ad server essentially does is rotate all 50 offers. You get a leg up on things because when you run 50 offers, you are able to see which offer is performing well on that traffic source, and which offer is not. And you can optimize your way to high profits. You can also monitor click-thrus, and maximize your clicks per offer, which will eventually lead to higher amounts of sales/leads.
Discipline
a good affiliate needs to have discipline. For example, if you are testing out an offer and the offer does not seem to be converting well. You spend so much time and money trying to tweak your offer, but you're still losing money. You need to know when to call it quits, and move on to a different niche. Even super affiliates have difficulties making certain offers convert, while other low volume affiliates seem to be doing well with that very same offer. Every affiliate has strengths and weaknesses, and you need to establish your strengths before you can truly reach your potential. Also, if you are currently running an offer, and doing extremely well on it, don't let greed set it. You need to control your emotion. Even if you know that you can do 1,000 leads a day on that offer, put a cap of 100 leads a day. Check in with the Advertiser before you ramp things up. You need to cover your back and make sure everything is backing out well for the Advertiser. The last thing you need is to get burned by the Advertiser because of bad lead quality. You need to have discipline if you want to succeed.
Guts
I don't believe that there is such a thing as bad traffic. Some of my affiliates tell me that the offer is not converting well because the traffic quality is garbage. I, for one, believe that all traffic has good in them, and there is at least one offer that will convert well on any traffic source. Back in my super affiliate days, I bought about 5 million impressions from a single high ranking website. I rotated about 40 different offers on that one website along. I was losing about $2,000.00 a day for an entire week. Nothing seemed to be converting on that website. I eventually found one offer that did extremely well on that website, after much exhaustion. The end result was, the first seven days I lost about $14,000. Ouch! The good news though, once I found the offer that converted really well on that website, I made back everything I lost within two days. After I recouped my losses, it was all profit from there. One of my good friends once said, "High Risk, High Reward". The point is I had the guts to continue losing money because I knew that I can make something convert. Five million impressions is a lot, and if I could find one offer that converts well on this traffic source, I knew I would have a field day at the bank, which I eventually did.
Conclusion
Becoming a super affiliate comes as a direct result of hunger, dedication and perseverance. There will be many pitfalls, and trials and error. But you don't need a lot of resources to become a high vo
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