subject: Factors Driving Adoption Of Nfc Mobile Payments In Us [print this page] Mobile Payment - Advanced Technologies (NFC), Strategies And Future Of Remote & Proximity Payment In U.S
The market for NFC (Near Field Communication) mobile payments in the U.S. is in the nascent stage with an adoption rate of only 1.7%; this represents a huge opportunity for early movers offering the same. ( http://www.bharatbook.com/detail.asp?id=147297&rt=Mobile-Payment-Advanced-Technologies-NFCStrategies-And-Future-Of-Remote-Proximity-Payment-In-US.html )
Adopting NFC mobile payment will open new revenue channels for banks as well as mobile operators as more than 94% of the U.S. population owns a mobile phone, and 60% of these have a card slot in their mobile phone. With the help of NFC technology, banks will be able to tap micro transactions made by cash, representing around 20% of the total transactions in the U.S. This will also help banks to capture the growing GEN Y population as well as the huge underbanked and unbanked population.
In 2009, the value of mobile payment transactions in the U.S. was $5.2 billion, constituting 6% of the global value of mobile payment transactions; this is expected to reach $56.7 in 2015, growing at a CAGR of 49.19%. The share of U.S in 2015 will reach approximately 10.6% of the global mobile payment transaction.
Key chapters of the report :
EXECUTIVE SUMMARY
FACTORS DRIVING ADOPTION OF NFC MOBILE PAYMENTS
FACTORS RESTRAINING ADOPTION OF NFC MOBILE PAYMENTS
CHOOSING THE RIGHT BUSINESS MODEL
REPORT PURPOSE
1 INTRODUCTION
2 STRATEGY FORMULATION
3 CASE STUDIES
4 VENDOR ANALYSIS
For more information kindly visit : http://www.bharatbook.com/detail.asp?id=147297&rt=Mobile-Payment-Advanced-Technologies-NFCStrategies-And-Future-Of-Remote-Proximity-Payment-In-US.html
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The 2010-2015 World Outlook for Non-Near-Field Communication (NFC) Mobile Transactions
