subject: Increase Your Profits With a Successful Ad Campaign [print this page] In order to make your business successful it is necessary to look into different ways to promote it. One of the most important methods is advertising. Unfortunately this is also one of the most expensive ways to promote your business. This is why it is very important to prepare an effective ad campaign.
Many people do not do this and end up spending a lot of money with disappointing results. In order to avoid this you need to give your advertising campaign some thought.
Firstly analyze your visitors: ask yourself three questions about your ideal visitor. When you do this you can make the best ads and place them in the right places. This will increase your sales conversions. What interests them and what are their needs? You will know what products to offer them with your ads.
What publications do they read? this will give you an indication of where to advertise.
Where do they go? What websites, forums discussion boards etc. do they frequent? Again this will tell you where to advertise. Although you cannot advertise in a forum or a discussion board you can post questions and answers and include your little sig fie for people to follow your link.
Initially you need to examine your ads: Without good ad copy your campaign will not be successful. In order to be sure that your ads are top quality you should test them. You can do this by split testing. You take two classified ads selling the same product and place them in the same publication or advertising website etc. Track them and see which one pulls the best. You can experiment with headlines and benefits or trigger words. You will use the best pulling ads for your ad campaign.
Next you need to research places to put your ads: based on your knowledge about your ideal visitor as seen above you can look at all the places available to advertise. Check out ezines: you can do this by subscribing and seeing what sort of ads they have and the quality of the ezine.
Check out websites: be sure they have enough traffic coming to them or you will be wasting your advertising dollars.
Check related forums, discussion boards etc: as mentioned you cannot put ads as such but can use your sig file as an advertisement.
Start with small classified ads: when testing the places you are advertising start with cheaper ads. Once you know that the publication or website has responsive readers and is drawing some sales you can go on to larger ads in the publication to draw more people. In this way you will not be wasting money and with the few sales you make you will be able to fund larger ads. This will save you more money and increase profits.
Use an excel sheet to record successful ads and placements: it is a critical part of your ad campaign to keep a swipe file of places where you have received good sales conversions for your ads. Make a note of the bad places as well. This will allow you to place ads in the best and most responsive places. By doing this you will be able to make the most ROI on your advertising dollars. You will also be able to sell more and increase profits.
Repeat ads that are drawing good conversions: one of the biggest mistakes that advertisers do is not repeating their ads. If you get a couple of sales from a publication repeat the ad until you do not get any sales. You will do this because many people have to see an ad several times before they will buy. If you just place an ad in a publication once you will be leaving money on the table.
When you have this system in place you can use it again and again for your advertising campaigns. It is important to keep your advertising within your budget. As you make sales you can expand your campaign until you are advertising in many different places. In this way you will increase your sales and profits. You should always start small and expand as you make money. In this way you will never run out of funds and can continue to grow your advertising campaign.
As you can see when you create and develop a successful ad campaign you will increase profits and develop your business to a whole new level.
Increase Your Profits With a Successful Ad Campaign
