subject: Changes Look Brilliant Chinese Construction Machinery Industry Leader In Lund [print this page] Start a business in 1997 to 4 persons, 40 thousand yuan the company started in Lund, firmly seize the opportunity, 10 years, from a small private enterprises to become China's leading asphalt mixing business and regulating the industry, a modern joint-stock enterprises.
Innovation is the soul of development
In Lu Decheng long process, innovation runs through the entire development process Lund important concepts. Zhang Hang said: "The basic idea of Lund in the most crucial one is innovation, lack of innovation in the enterprise will to die, innovative companies that magic can make long-term sustainable development."
Since 2003, Lund company began a comprehensive sustainable management of innovation, after three years of unremitting efforts, the company from extensive, large shareholders the power to fine-based management, institutionalized, forms of, digital management, 9, 2004 month, Zhang Hang, General Manager of the business organization, management issues, "Optimal Design of job responsibilities" modern business management in Henan Province received achievement awards. Marketing Company CEG, PMG concept opened up marketing and customer marketing a new model. Since then, Lund entered the fast lane.
Eight strategies: holding power Lund
Lund's eight strategies to win the big market of people are Lund's "secret weapon" and important "magic."
Strategy-makers?? Lund, chairman and general manager Zhang Hang In an interview with Ben Wang's interview, conducted on each of the eight strategic depth of interpretation and interpretation.
First, the core of enterprise culture strategy. Companies adhere to the "integrity, innovation, respect for the" values, in accordance with the "moral world" business purposes, to establish a "people-oriented" management style, developed a unique corporate culture.
Lund core idea of corporate culture is "three-high, four-system, a principle"??
"Three high" that quality staff, high work efficiency and product quality.
"Four" system that is relative avoidance system, position competitive selection system, job rotation, personnel flow system.
"One principle" that corporate interests, the interests of employees, shareholders three harmonious and balanced development.
Second, the "dumbbell" structure of business strategy. In accordance with the requirements of modern enterprise system, combined with their own development needs and resource situation of the domestic industry, the company adhere to the "dumbbell" structure, business strategy, that is, 2 (R & D, marketing) large, middle (manufacturing) of small business organizational structure.
Third, introduction of technology to improve their core competitiveness strategy. Technology is a core element of enterprise development, use of all social resources, improve the level of technology development, the company's long-term development strategy. This is what freedom of summing up domestic counterparts in the cooperation with foreign manufacturers to come to the conclusion?? Only the introduction of technology, through digestion and absorption, improving product technology content, is a shortcut.
Fourth, the brand management strategy. Brand is the core resource element of competitive weapon. Lund products to market from the beginning the company focused on brand building, set up a special brand of Planning Division, responsible for brand design, brand creation and brand management of the whole process work.
Fifth, the product quality strategy. The company's product innovation to enhance the competitiveness of enterprises as the top priority, over the years, the company developed new product concepts in the design has fully "human" and "intelligent", "production management automation," "center system zero fault "and" free "," green "and so fully embodied in the product.
Sixth, management information development strategy. The company has been achieved via the intranet for all departments. In 2005, the establishment of financial ERP system, based on the information is gradually promoting the use of ERP software, logistics, ERP system. To improve work efficiency and improve enterprise management level, to create "digital Lund."
Seventh, the capital expansion strategy. The joint-stock company, association or merger, etc. technology, expanding assets. The acquisition of the former Nanyang Automobile Works, advance Wuqing Development Zone in Tianjin, and so on, are a vivid Lund capital expansion strategy practice.
The eight, to create their own "blue ocean" strategy. Lund companies to adopt product differentiation, marketing differentiation, service differentiation strategy, relying on continuous innovation to create its own characteristics, to go out strategy in Vietnam, Indonesia, India, the Middle East market potential, high-profit national and region to develop their own "blue ocean" in the field. With the company's overseas marketing efforts of the increase in the coming years will be in Southeast Asia, Africa and Central Asia, the Middle East and Eastern European and other overseas markets and expand overall sales.
Changes Look Brilliant Chinese Construction Machinery Industry Leader In Lund
