subject: Appliances Discount Shopping Amid Tibet Transmission Of The Disease To Be Rational Buyers And [print this page] Nanjing Xinjiekou fell into an unprecedented frenzy of home appliances, business maneuvers to upgrade the one hand, on the other hand consumers rarely emerged in the comparison of consumer enthusiasm; in many businesses who do not claim to have some rest at night At the same time, many consumers are lining up to buy from early morning to noon, Su Ning, etc. set in a city or even a single day sales record. Whether the home appliance business, "mean it" in place of the benefits to consumers? Consumer business war authorized it?
Square: get real benefits
Example 1: In Suning, a "searching" for Mr. Liu Lao attracted a reporter's attention, he told reporters that he had bought something more than 4800 yuan, but has snowballed around already 1000 diverse coupons, he said many things to buy in this way is fine.
Example 2: In the five-star floor area of small appliances squeeze a lot of young people, the reporter saw a girl dressed fashionable bought a SONYPC551 of DV. It is understood that this price reduction ratio is small, sending some of the gifts are all parts of the equipment, more practical.
Example 3: In the States United States, a Miss Liu pleased to say that she bought a microwave oven, do not have to buy another home, tableware, from the dishes to the crystal bowl, gifts are very rich and complete, several small boxes to wait for her to go back.
Against: offers sound transmission of the disease
Example 1: A certain high-grade office building in Xin Jie Kou Liu, told reporters that he carefully read through several large stores put the media advertising. But he found himself to buy high-end products, not without price reduction price reduction is limited. Such as Motorola's new V3 mobile phone, although the price in a particular store's sales of 3,700 yuan, lower than usual price 89 100 yuan, but such deals are "limited edition of 100 units." To this limited concession to the middle of the night queuing in the heat of the crowd in the rush to grab a very difficult, likely to be more white to make the popular shopping centers.
Example 2: Wang aunt, said she worked hard waiting in line outside the store open for business business is expecting business promised "advanced entrance hall to get coupons." But the line is not the result she wanted. She would like to buy a special phone to his son, but got a special refrigerator in the ticket, she would be pointless.
Example 3: excitedly rushed to the store to buy your favorite cell phone Ji Xiansheng could not believe his eyes: he wanted to buy those phones, no way in the appliance business, where price cuts, even more than before The stream of high price. He told reporters that more disappointed because he was devoted to the observation, found that real concessions or small appliances and some other higher margin products, home appliances and mobile phones marketable, few concessions.
Secret: falsehoods make popular
Appliance businesses are faced with a market share of the re-allocation of direct competition, access to consumer acceptance is undoubtedly the direct purpose of business competition, therefore, various incentives are indeed present and indeed consumers benefit. However, the reality of letting us see that today's focus: is the most severe market competition, business competitors in the KMT-in consumer Yaochong also have a more or less "self-protection" reservations, such a protection, sometimes inadvertently put the consumer to "play" the one. Selling products such as "limited offer", we can see benefits only bait, the direct goal of making business sentiment, driving sales of other commodities. Again a variety of discount gifts, based on past experience, unsalable goods, repairing machines, defective machines may exist, although this can not be determined, but not impossible.
Point: buyers and sellers to be rational
The face of rough commercial warfare, consumers do need a more rational way to look at all the business benefits. More importantly, businesses should also recognize abandon competition "irrational." Suning CEO Sun Weimin told reporters yesterday that this round of business by the war is indeed rare in the past, Nanjing, Nanjing, on the whole market view, Nanjing, 670 million people, according to 300 050 million people look to open a home appliance chain store, 15? can accommodate 18 stores, so now there is not much room layout have. All kinds of healthy competition to the greatest extent arouse the enthusiasm of consumers, but once over irrational competition, inspired by the explosive power consumption is only temporary, and not in line with market rules, but rather an advance of market resources. The industry believes that business from this round of war can be seen to really please the consumer business, but also further to "practice" not to "superficial work," but to really convenient and affordable to please customers, covering from the low-end to the end of the level of consumer. On the domestic appliance industry, market capacity and the international situation, it is from business to consumer-driven era of the Evolution of the times, the consumer-age, status and value of consumers should be highlighted, and this is the law of the market.
Appliances Discount Shopping Amid Tibet Transmission Of The Disease To Be Rational Buyers And
