subject: Why E-readers are good for the books: People Read more [print this page] There are a lot of anxiety in the publishing industry and among fans of the book the increase in e-book and fall in the printed version, but it is good news for those who care about books in whatever form they take more and more evidence shows that people with e-readers read more books. Recent studies show that 40 percent of people with e-readers said that they read more books than ever, even before the device, which is consistent with earlier data on e-reading. E-book sales increased by more than 200 percent during the first six months this year, according to the Association of American Publishers.
A study conducted by Marketing Research Resources and found that 58 percent of people with e-readers(IPAD including Apple, Amazon Kindle and Sony Reader) said that he read about the same number of books, as before and 2 percent read fewer books. More than half of respondents said that they expected to use the device even read more books in the future. While the study was funded by Sony, other studies found a similar increase in reading a book e-reader owners. Research this year by L.E.K. Consultations also that nearly half of e-readers were buying more books and reading , and Amazon said that customers buy more than 3 times more books after they buy a Kindle e-reader.
Interestingly, L.E.K. The study showed that 36 percent of books read by people with e-readers, what is called incremental consumption.?
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Why E-readers are good for the books: People Read more
