subject: Latent Semantic Indexing [print this page] It is amazing how things change,over the last couple of years this phrase keeps popping up on the internet,and people are getting emails from the S.E.O ["search engine optimization"] and marketing gurus"hello is your site optimized with the latest LSI[ Latent Semantic Indexing] software" or "is your site optimized for Google using LSI ??".
This constant bombardment of pressure to keep your websites at the top of search engines is always at the back of our minds.So I am going to explain in basic terms what LSI is.
What Is LSI " Latent Semantic Indexing"
Not long ago you could search a search engine for a keyword or a phrase and at the top of most searches where eitherAd sensesites or otheraffiliatesites like Click Bank or Amazon sitesetc.This was due to many web masters using keyword stuffing techniques to get their websites onto the first page of a search engines.Example they would write articles pages and posts and put a certain keyword in them so often, so when the search engine crawled it would see this keyword so many times that it would get indexed on the first page of the search engine.
Google did not like the idea of people being able to sculpture search results so they bought a Latent Semantic Indexing company to stop this happening.
LSI is basically human behaviour on search engines,when I say this Google does not want to have its search engine full of one word phrases at the top of its pages, they would like to have relevant phrases at the top because that is what a search engine is for.
If I search for SEO on Google there will be millions of results for that word but as a human I would very rarely just type that. I would type SEO company or SEO consultant etc.
This is where LSI works, Google wants to as a search engine to give you as many options for a given keyword as it can,they want to give you the related terms for your keyword so when people search it will show not only the relevant keyword but also all terms that are related to that given keyword.
If I am writing a post about abarbecueI would write something like this "Today we had abarbecue we had relish and saladon our burgers, the charcoal kept going out so we had to re light it" Google likes this because of the relationship between the keywords.
If wrote this "Today we had abarbecueand at thatbarbecue we had burgers that were cooked with barbecue charcoal" Google would class this as spam because I would be keyword stuffing.
Summary
Rules to follow for LSI
1.Do not keyword stuff it does not matter if you only have your keyword in once in the whole post
2.Make sure when writing you add relevant phrases and words in your posts pages
3.Think about how search engines work relevant searches
Thank you for reading my post please feel free to comment
