subject: Internet Marketing: Setting Up A Successful Email Campaign [print this page] If you take more than a second to look at internet marketing, you'll quickly realize that there are a lot of different aspects to it. One of these, which is often ignored by newcomers, is email marketing. When done right, this can be an amazing way to reconnect with people who might not return to your website otherwise. Since most people need to see things more than once before they buy, you want to make sure you get in front of them as much as possible.
First, you need to consider how you will get their email addresses. One of the most successful methods of doing this is to simply offer something for free. Write a short report, offer a list of tips, just about anything that will appeal to your target audience is good.
An autoresponder is next. You'll need this to make sure you can collect the email addresses easily and broadcast messages. However, you also need to pick a good one. Paid are best since the freebies are pretty poor quality.
Next up is the content. Make sure you're giving them what they want. Many IMers end up sending out only ads and they lose readers almost as fast as they gain them. Make certain they have what they can actually use. This will help them continue to read what you have to say.
It's important to keep two things in mind. First, your subject line. This has to be something that gets past spam filters and also entices the reader to click. They should be able to catch your emails out of the inbox at a glance and want to read them. This is very important so focus on it first.
Your email content has to be something people can actually use. Don't send it out too often or they will be overwhelmed. Once a week is fine, while twice is alright and any more frequently than this can cause your subscribers to leave.
Internet Marketing: Setting Up A Successful Email Campaign
