subject: Affiliate Marketing Tips - Product Stats - Gravity [print this page] Product stats drive people nutsProduct stats drive people nuts. So few affiliate marketers really know how to interpret them...especially the ones at the Clickbank Marketplace. Well, if you're just starting out in affiliate marketing or maybe you've been doing it a while and still can't handle picking out the right products, this article is going to come in very handy.
Let's start with one of my favorite stats...gravity. No, it has nothing to do with what's keeping you on this rock. However, it might be keeping you from making any kind of sales whatsoever. Gravity is the average number of affiliates who are promoting a certain product. Now, the common misconception is to sell a product that has a very high gravity because it is selling a lot. Well, it is...but it is also selling a lot because there are a ton of people selling it. That means more competition.
On the other hand, a product with a very low gravity or none at all may not sell either, quite simply because the product's sales page isn't any good and can't make sales. So you see, going in the other direction can also kill your chances of making sales.
So what's the answer? It's so simple that I don't know why people don't think of it. The answer is to find products that have a high enough gravity that you can see that the product is selling, but not so high that you're competing with everybody in existence.
Okay, so what's a good gravity? I have found that anything from between 30 and 50 is perfect. You're not competing with products that have gravities in the hundreds and you don't have to worry that the product isn't going to sell, because an average of 30 to 50 affiliates ARE making money selling it.
So please, don't beat your head against a stone wall trying to promote products that you can't sell. By focusing on products that have mid range gravity numbers, you give yourself the best chance of actually making a sale.
In future articles, I'll go over some more product stats.
To YOUR Success,
Steven Wagenheim
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