subject: Finding Suitable Joint Venture Partners for the Success of Your Marketing Project [print this page] In case you desire success in the marketing of your products or services the below should be considered when selecting marketing partners.
1. Symbiotic relationships: This means that you and your affiliate marketer have to benefit in case the marketing of your products is to succeed. In case you are the only person gaining out of the relationship it is likely that the affiliate will feel de-motivated and likely stop marketing your products. In case you are getting very little and the affiliate much you will feel de-motivated and stop supplying the products. It is thus important for the relationship to be symbiotic, the affiliate benefits and you also benefit.
2. Equitable benefits: Both the affiliate and the employer should benefit equally from the sales of the product if the marketing effort is to be successful. In such a scenario, when marketing efforts succeed both the affiliate and the employer succeed and when they fail both parties will also fail. This is a powerful motivation that will keep both the employer and the affiliate in their toes as both of them their butts have been put on the line. The affiliate is going to struggle as much as possible to market your product in this kind of relationship. When the success of the affiliate is directly affected by your success then there is a high possibility of the marketing effort succeeding.
3. Find an excited marketing partner
This is the sought of person excited about what you are selling. The person excited about your products is the sought of person that should be chosen as a marketing partner. Marketing your product will be easy to a person who feels naturally exuberant about them. Talking about and selling an item one is excited about is easy than selling one which one has no excitement about. People will believe everything a marketer says, if passion about the product can be seen in the marketers eyes and the marketer sincerely loves the product he is selling. So where do you find partners who will market your products? Joint venture partners will be found in the following places:
Offline events
This is one place where one will connect with fellow marketers. Offline seminars are a great place to find affiliates who will be interested in marketing your products. In such seminars you can exchange business cards with fellow marketers.
Directories Online
Directories online where one can find marketers includes:
yahoo.com and dmoz.org. In these WebPages one will have the opportunity to search for web pages related to your website.
Testimonials
This strategy is not used much. It involves going to websites which are frequented by people regularly and contacting the people in such websites who have left testimonials. It may be that some of these people are successful marketers and maybe be able to market your service or product effectively.
Social networking sites
Popular social networks include Facebook, Twitter and MySpace. These sites are great places to meet with marketers. Facebook groups like Joint ventures are great places to find joint venture partners.
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