subject: Alternative Ways Of Promoting A New Brand [print this page] Many businesses will spend a lot of money on redeveloping and re-launching their brand. Brand identity is an important way for companies to get across the ideas they stand for and provide an important face for the business, so any redevelopment on it is an important issue.
When re launching a brand it is important to get the word out about it and make sure both existing customers and potential clients are aware of your new presence. As well as traditional marketing and advertising techniques, items such as corporate gifts and corporate jewellery can help to do this. It is a particularly useful technique in situations where the company will be mixing with potential clients at an exhibition, at a media event or anywhere there will be focus on a brand.
Branded corporate jewellery such as cufflinks and lapel pins make original items on which to display a brand. They can also make for stylish corporate gifts that can be awarded to raise awareness among existing contacts. It is all about finding original ways of getting the message out about your brand in order to raise awareness and launch it effectively.
It isn't just customers who need to be made aware of a new brand but staff as well. Corporate jewellery can provide an effective way of increasing the presence of the new brand in and around the workplace, enabling employees to familiarise themselves with it. In many cases staff will have to incorporate branding into their work, and corporate jewellery provides an effective way of educating employees on the look and feel of the new brand.
Re-branding is an exciting time for every company, but with the amount of money that can be spent on it, it is important to shout about it as loudly as possible. Consider using corporate jewellery as part of your marketing and advertising strategy.
