subject: Suning Leveraging "the 51" Refrigerator, Washing Machine Into A Lead Economic Air Conditioning [print this page] Full swing of the "Golden Week" has come to an end consumer electronics market has entered a relatively low season, Suning Appliance Chain Group Co., Ltd. Assistant to the President, Fan Zhijun, director of the North China Management Centre, called "post-51" economy. 51 period, all pocketed big giant pockets, filled bowl overflow basin, in the face at 51 after the market, home appliance manufacturers have become very passive holding by the market, "nose." Suning is moving in Adversity launch worthy of promotion, compared with the Golden Week, efforts to break the market "gridlock."
Suning 51-year sales surge
The market generally felt that the 51 off-season after the consumer electronics market is saying, Fan Zhijun's point of view is in contrast to Fan Zhijun given reason: Throughout the calendar year, "the 51" home appliance market is a "passion is not reduction ", far from imaginary off-season, 51 from the previous year after sales of Suning is not inferior to 51 before. For the reasons of this phenomenon is not difficult to understand, first, the part of consumers in the "Golden Week" period chosen travel, nature will be placed on the 51 after shopping.
According to statistics, this year's May 1 Golden Week, the country received 121 million tourists trips, Golden Week 2004 increased by 16%, then during these 51 select travel consumers on a "golden week after "marketplace; second wedding market is still hot. May is a rare year, wedding season, many people avoid the peak Golden Week, but choose to get married in late May, the proportion of market consumption is expected after the holiday wedding can account for 40% of the market; third , May 1 Golden Week sales surge in the property market, thus further promote the home improvement appliance market. "Labour market" of the property market is also a "gold mine", according to statistics, 51 in Beijing during the on-line market contract, initialed and subscription commercial housing reached 3,000 units, while the on-site contract amount is far more than that a number expected to 51 during the Beijing real estate sales of more than 10,000 sets of large, so Interior Decoration Consumer electrical consumption is the main force postganglionic; Fourth, air conditioners, refrigerators, water dispensers and other electrical products entering the year the most popular season, especially the air conditioner, air conditioning is a seasonal feature of the home appliances most often is "two cold, the middle of hot," the year summer is the season of brisk sales, more than 70% of sales are concentrated in 5,6, 7 months.
Sing the line products "after 51" Economy
The face of this postganglionic upcoming season with a home appliance market, Suning Appliance to perform air conditioning based products passion postganglionic consumer electronics market, launched the "selected four excellent air conditioning, premium services will take home" series air promotions the purchase of a brand on selected air conditioning and air-conditioning other models of the brand, can enjoy the highest preferential straight down 998 yuan!
Side refrigerator, washing machine launched the "universal energy-efficient refrigerator Month" series, to buy an energy efficient refrigerator, can receive 100 yuan / unit of energy efficiency grants, and the purchase of refrigerators, washing machines 3000 ~ 5000 yuan full package can offer 50, Man 5001 yuan to 100 yuan discount.
In addition, the audience full of 600 or more to send Suning "TV nanny feature gifts" a; 17,999 yuan or more flat-panel TV models presented in accordance with a 8800 yuan Syme sound. Su Ning strong combination with China Mobile and celebrate World Telecommunications Day, cell phone prices hit a new low. Mobile megapixels maximum 1000 Off
Suning Leveraging "the 51" Refrigerator, Washing Machine Into A Lead Economic Air Conditioning
