subject: Avoid Killing Your Sites Ranking With These Tips [print this page] Not focusing your keywords and embedding your content properly is common mistake. You have to aim at creating content that is aimed at satisfying both, your visitors as well as the search engines. You should not maintain a content density and keyword ratio of more than 5%. You will hear this referred to as effective copywriting. You have to show the search engines what content to rank you on.
This means using focused keywords in moderation. Many search engines will black ball your site for this behavior. Rather, target your keywords carefully and place them strategically within your content. Keywords placed carefully throughout your site will draw positive attention. First time viewers are more likely to return to a page that has organized bullet points rather than lengthy conversations. Search engines, thesmart machines they are, use these things to decide how to handle traffic.
Another frequently made SEO mistake often made by internet marketers is that they don't use a title tag that is right for their site. Remember, the search engines look at the title when they display your website in their results, so it's a mistake to assume that your title tag is irrelevant. You should have your primary keyword in the title tag because it will help you achieve a higher ranking, which is the exact reason why some sites are able to do well in the search engines in spite of the other factors not in place. You should also have a title for your site for the sake of your visitors and the image it conveys. It doesn't take much time or effort to use a title tag with your keyword. Don't make your title tag too long, keep it short and effective. If you want to rank for two different keywords, you can use up to two in your title.
Don't make the mistake of spreading your content across different domain names. Use sub-domains or additional domain names only when it is really necessary, otherwise you can simply avoid it. Using multiple domain names is often misconstrued as a way to dominate the industry. A better ranking on your main domain is a more complete concept. Slowly you will become known as the authority to be sought for information.
Avoid using excessive domains to achieve better results and a higher ranking. Knowing the in's and out's of search engines will help you achieve success with SEO.
