subject: Expensive SEO Misapplications To Steer Clear Of [print this page] Avoid making the mistake of not using targeted keywords and embedded script. Not aiming to please search engines as well as visitors is another mistake. Your content to keyword density should not exceed five percent, a good balance. Effective copywriting is considered under this 5% density. Your content should be appealing to the search engines and they should know what keyword phrases you want to get ranked for.
However do not "stuff" any old keyword into your content and expect it to get picked up on. Many search engines will black ball your site for this behavior. Rather, target your keywords carefully and place them strategically within your content. That content is extremely important to the success of your site so make sure keywords don't appear random. First time viewers are more likely to return to a page that has organized bullet points rather than lengthy conversations. These elements ar used to help the end user decide which site to enter.
Thinking that your time would be wasted if you created a useful site with great content would be a big mistake. If your site is full of bad content or irrelevance it will not do your ranking any good. Your theme and content must match.
If your keywords are horrible your content will suffer. The target audience will enjoy your useful and relevant content. So if you are able to offer them targeted information, in an organized way, then you can definitely expect to rank well. Irrelevant links on your site will damage your reputation and rankings will dive.
Don't choose a company that might not be right for your site SEO when outsourcing it's a big mistake. Choosing the wrong one can cost you alot of money. You don't want to partner with a company that indulges in blackhat SEO practices, because directly or indirectly that's going to affect your site, and the last thing you want is getting banned. So it's your responsibility to be clear about what you're looking for and what they're offering. One way to check the validity of your outsource company is to follow up on references.
Be careful to recognize the importance of your keywords and SEO to search engine rankings.
