subject: Hardware Aesthetic With The Improvement Of Brand Growth [print this page] China's rapid economic development, improving people's living standard, domestic brands have a small hardware simply can not satisfy the high demand. Throughout China's real estate development, from the rough housing to hardcover room, from simple home to a whole household, the market's growing demand for hardware products, coupled with improving people's living standards, hardware and other products of the Aesthetic requirements increasingly high. The current hardware and domestic enterprises are mostly small workshops, and therefore the development of China's hardware market potential is enormous.
When the United States Stanley Decker on July 9 new conference was held in Guangzhou, the lead industry and the media attention. The conference will be held, that the direction of Stanley's future development will be located in the Asian market, while China is the main battlefield. Stanley, according to company executives that day conference to the media, with rich and complete product line, Stanley Decker's future will be a single product line, dealer distributors and gradually changed to provide an integrated total solution business.
It is understood, Stanley Decker in this new conference, launched a high-end hardware brands Baldwin, the brand positioning as the luxury hardware, in the United States over 60 years of history, has become the United States home and office product applications model.
The Stanley started out by hardware companies, has a history and a century of experience, will rely on the many advantages of the enterprises, to seize the hardware tools in China market. The new products in the domestic release, which means the enterprise to accelerate the pace of expansion accelerated in Asia, and China, it is very great expectations of the company's "battlefield." It is understood that Stanley's initial planning, to manufacturing capacity by 2013 to reach 200 million dollars or more.
In order for the domestic high-end residential and exclusive villas are the perfect match with hardware products, and provide people with a complete solution. Stanley plans in the coming months, will hit the Chinese market hardware solutions for industrial applications, including hotels Hardware, Subway hardware, hospital hardware, home improvement and hardware package of programs.
In addition, Stanley Decker will rely on global product strengths, key cities in the country specialized hardware stores, together with the current domestic distribution network, plan for the future three years, the country will build more than 300 hardware flagship store.
With the product line and constantly enrich and improve, and improve sales and service network, Stanley 100 De distributor, the future will a single product line from the distributor to provide total solution into the integrator.
