subject: Appliances To The Countryside Comments: Roller Coaster Style Fluctuation Behind The Warning [print this page] After selling more than half a year later, with the 8,9 month
Sell
Amount of continuous decline
Bringing home appliances
Work started to show weakness. Compared with the original intention of the Government, compared with the expectations of the people, and rural areas compared to 4-year period, only half of the boom is clearly some short-lived. High tide of the past, whether it means the Quo
Huimin
Activities from entering low?
Heater
Something else cool, roller coaster-like ups and downs of this show?
"Success or failure Xiao He Xiao He" in
Refrigerator
And
Air conditioning
In February this year, China
Home Appliances
Countryside activities began started. Gansu nearly 8 months from the sales situation, the home appliances to the countryside to a certain extent promoted the growth of rural consumption of stimulating domestic demand has played a catalytic role. Gansu Provincial Department of Commerce to the information provided, closing Oct. 18, total sales of home appliances to rural areas in Gansu products 220 000 units (Department), the sales amount of 310 million yuan. To ensure the implementation of the activities of home appliances to the countryside, Gansu and considered more than 1,400 sales outlets, these outlets all over the province's 14 cities, 86 counties, covering the urban area, county, town centers and some remote villages and towns, home appliances under the rural sales network of channels has been established, Gansu farmers can basically be in the local sales outlets to buy home appliances under nine categories.
Reporter interviews from east Gansu Hexi Corridor and learned that most counties in Gansu sales of home appliances to the countryside began to decline from August, in September continued to decline. Decrease is mainly due to more than 60% of total sales of refrigerators, freezers appeared in a downward direction. Commerce Department data released today showed that from January to September this year, the country selling various home appliances to the countryside products 20.831 million, with sales reached 38.82 billion yuan. Commerce Department data also showed that third-quarter sales of domestic appliances to rural areas there is a clear decline, which is from July, the nation's home appliances to the countryside of the second monthly decline in sales.
Analysis pointed out that monthly sales of home appliances to the countryside and refrigerators, and air conditioning products down a steep drop in sales. Refrigerator sales of 4.73 billion yuan from July to September fell to 25.2 billion in September, Central air conditioning sales also fell more than 42%.
Interview, the business sector, a number of analysts believe that the declining trend in home appliances to the countryside, because the sales accounting for the largest refrigerator, air-conditioning season is over, a direct result of 8,9 month of sales decline. Obviously, this year, refrigerators, air conditioners 2 products are the backbone of home appliances to the countryside, which also explains the other hand refrigerator, air conditioning in the hold up half of household appliances to the countryside while dragging the hind legs. And because the refrigerator, air conditioning is durable consumer goods, a certain number of years replacement can not be updated every year, which crowd out the market this year is equivalent to the space early next year overdraft, so that the product structure of the "2:7" display the activities of the vulnerability of home appliances to the countryside.
In fact, the reporter found in the countryside of Gansu, refrigerator, air conditioner sales dropped only bringing home appliances sales decline of incentives, the real reason is that appliances countryside activities start on the regional market research is not enough, know much lack of specific products. In the rural market, the National launch of the products of 9 classes to the countryside, and some product market space for little or no space, some products already on the market is becoming saturated, and some products after the sale of these 8 months has been no market space difficult to arouse farmer enthusiasm for new spending. Therefore, the "blanket" type of appliances to rural areas after the initial excitement is hard to avoid cooling.
View of home appliances to the countryside activities to be 4 years, ongoing product innovation, and constantly open up new market space, has become the policy benefits the country can produce long-lasting effect of the key.
Appliances To The Countryside Comments: Roller Coaster Style Fluctuation Behind The Warning
