subject: Your Web Site's Success Are You A Perceived Expert [print this page] Do you want to know what it takes to successfully market a web site and generate repeat sales?
It's simple really.
You must position yourself as a perceived expert. It doesn't matter what product or service you are selling, this same premise will hold true.
What is a perceived expert, you ask?
Good question.
Gone are the days where you could build a simple company web site, list your products and send customers to an order page. New web sites are sprouting up like blades of grass and competition is intensely fierce.
The bottom line is this: why should a customer buy from YOU?
A small but growing number of small business owners have discovered the answer to this question and are kicking your butt. How are they accomplishing this? By positioning themselves as an expert in their industry and using their web site to communicate that fact to potential customers.
How can you become an expert too?
Offer your potential customers an education to compliment the product or service you are selling. You can write it, buy it or license the content you need. Whichever you choose, teaching your customers should be an essential component of your web site and its importance cannot be overstated.
Here are some examples:
If you are selling diamonds or jewelry online, offer articles, tips or even a free guide on "How do I choose the right diamond for me?" or "20 ways to spot fake jewelry."
If you operate a job search or career database, offer a wealth of guides and tips such as "20 ways to improve your resume," "what to wear at a job interview," or "how do I know if a job is right for me."
