subject: Aarkstore Enterprise---post-launch Brand Marketing In Select Affiliate Markets [print this page] Explore marketing budgets for 8 brands throughout their first, second and third years of market availability. The brands are marketed in the following markets:
* Asia/Japan (two brands)
* Australia (one brand)
* Canada (one brand)
* Mexico (one brand)
* Philippines (one brand)
* South Africa (one brand)
* Sri Lanka (one brand)
Each easy-to-navigate brand profile walks you through annual spending in three critical areas of product management:
* Promotional Mix
* Detail Aids
* Samples
* Speaker programs
* Journal ads
* Medical publications
* Medical education
* Patient education programs
* DTC ads
* Decision Support
* Market research
* Competitive intelligence
* Market Access
* Pricing strategy and analysis
* Pharmacoeconomics
* Reimbursement
Table of Contents :
Each of the brand profiles in Post-Launch Brand Marketing covers annual spending for the product's first, second and third years on the market in specific affiliate markets.
The report provides budget data in the following areas:
