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subject: Aarkstore Enterprise---early-stage Pharmaceutical Marketing Budgets: Preparing For Product Launch [print this page]


Some project and brand teams make a critical mistake early in their drugs development lifecycles - they fail to adequately prepare the market for their products. Early-stage commercialization and market preparation deficiencies often are the result of insufficient funding rather than poor planning. Dont allow your products commercial potential to falter. Use Early-Stage Pharmaceutical Marketing Budgets: Preparing for Product Launch to bolster your case for larger commercial budgets and to benchmark your marketing spends in pre-clinical development, Phase I and Phase II.

With spending data for the commercialization of 14 brands, this report analyzes early-phase resource allocation for products of all sizes - including niche products with modest budgets, mid-level products balancing their expenditures, and larger brands with blockbuster hopes. Each brands data are presented in product profile format. The profiles break down each brands commercialization budgets into 10 spending categories - providing our clients with more detailed budgets than were included in our competitors reports today. The commercialization spending categories featured in this report include the following :

Thought leader development

Thought leader programs

Medical education

Medical information

Market research

Competitive intelligence

Pricing strategy and analysis

Pharmacoeconomics

Reimbursement

Advertising and promotions

Table of Contents :

Additional Information

Companies Included in Report

Allergan

Almirall Prodesfarma

Genentech

Immtech Pharmaceuticals

Merck Serono Biopharmaceuticals

Neurochem

Pfizer

Proacta

Procter & Gamble Pharmaceuticals

SciClone Pharmaceuticals

Wyeth

For more information please contact :

http://www.aarkstore.com/reports/Early-Stage-Pharmaceutical-Marketing-Budgets-Preparing-for-Product-Launch-13905.html

http://blogs.aarkstore.com/

From:Aarkstore Enterprise

Contact: Neel

Email: press@aarkstore.com

URL: www.aarkstore.com

by: Aarkstore Enterprise




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