subject: Solar Energy To Rural Areas The Price Is Double [print this page] Prices are a double edged sword Prices are a double edged sword
Price war
In a way the most effective weapon, has a price killer known as Galanz example. And
Solar water heaters
Industry more than 80% are SMEs, they generally do not have R & D capabilities,
Marketing
Ability is poor, then, the price is the only available means of competition. Industry price war has continued, and becoming increasingly severe.
Bringing home appliances
Makes a lot of companies rushed in rural areas is bound to focus on the fierce competition brought the price war will be that they can not escape. Once the price of solar water heater appliance into the quagmire of war for the company's brand, management will have a huge impact, rural consumers will eventually suffer. How not to fall into a price war is a quagmire dealers and manufacturers have to face problems.
Distribution channels is essential
The successful enterprises have started using this opportunity to channel distribution and integration. Beijing Tianyuan the sun more than a row investment will further consolidate the foundation of the channel, but also see the dealers are very concerned about and actively select successful brand. U.S. distribution network more robust network of large solar energy company focused on the rectification, the relevant standards for home appliances to the countryside dealers, not those who were out of compliance, and gradually infiltrate the village-level channels. After all the required channels for home appliances to the countryside more than 70% coverage, particularly in remote than the exception. Now the U.S. large companies began laying the foundation for the coming year bid. Currently, the Ming emperor established at the provincial level across the country
Service
Office 2680 service centers, more than 5,600 service stations in rural stars, more than 15,000 village-level point of contact services to form a multi-cross network of services, protection of depth to the village, convenient for the dealers and users to install, service, technical support. Solar water heater to further increase competition in order to channel the king and more intense competition, dealers and network level will be deciding the key to development.
Marketing uneasy routine the cards
Mentioned, many people naturally think of marketing promotion, promotion of solar water heaters, ever-changing forms. Dance, song, comedy, comic dialogues and other cultural performances begin marketing the countryside, you buy one get one free, a gift I bought ten, your Changba me play. Home appliances to the countryside in particular, the successful list of publicity since the successful business it has no action, and some companies did not bid on behalf of the countryside began to direct the enterprise, and the name of direct subsidy of 20% or more of the banners to market spoiler.
Successful business marketing strategy currently no large-scale launch, but some companies have already signaled. For example, such as Beijing Tianyuan Sunshine launched the "conscience of the countryside" activities; such as sunlight, Tongji proposed the "three principles of solar energy security to the countryside"; Hua Yang introduced the "three rural areas" strategy ... ...
In the dissemination and promotion, business addition to CCTV, the local
TV
Taiwan, newspapers, wall, and network communication applications, such as "China's solar energy industry information" that has the authority and credibility of the media favored. Infiltration because of its environment, strong, objective and accurate, forced to receive, long-term retention of features, as well as precision landing point of the spread of the unique role of communication. Long-term distributor of professional media is a lot of trust, the choice of brand will consult the industry over the media.
Most important quality of service
Present, solar energy water heater factory is only a semi-standard installation and after-sales service support needs, while the rural market area widely scattered, and even some areas in the sparsely populated mountainous areas, to provide farmers with timely installation and
Service
Such as after-sales service is another key to win the rural market.
Wong Ming decided to implement the separation of sale equipment, that company directly control the quality of service terminal installed, will
Sell
Termination of existing sales and installation, service separate from the professional installation, the installation is completed the company will return the file and re-confirmed by the company in order to protect the interests of consumers. Wong Ming has also established a base of skills training to install, all installation services personnel to pass an examination for qualification certificates and certification, induction of new staff prior to the installation of 15 units with the master over the independent appointment of the first 10 units after the installation, service manager on site supervision.
