subject: Suning: Home Appliance Chain To Overthrow The Zhujiang [print this page]
Upgrading of
Suning
51 Zhujiang Road store will be officially re-opened Zhang. After two years of great care, as Suning, "06 the first chain store", and is considered
Home appliance chain
Yetai overall pattern to subvert the Chinese consumer electronics market, the "ultimate weapon" of the Zhujiang shop look like exactly? Yesterday (April 28, 2006), journalists are
Decoration
Of the
Marketplace
Visit the barracks were some early.
Subject area and distinct features
Into the first floor entrance, first of all see eye-catching
Mobile
Area. That's amazing is that the counter with the layout and style very different from traditional home appliance stores. Here, all the cell phone sample are open display of human behavior under the counter design 150 cm high, each section with three rows of cell-phone display, customers fancy Which machine can fingertips without bending over. Related products color page leaflets placed in the counter on the bottom, and convenience of our customers get.
Journalists also found that, in addition to all
Brand
The counters, the Suning also offers a number of themed mobile phone area, such as "folding two million pixel mobile phone area," "Slide MP3
Music phone
Area "," smart business mobile phone joint venture area, "" female phone Preferred Area ", etc., the main function of a similar demonstration of mobile phones of different brands. Zhujiang Road store manager Ma Qiang introduction, this is the study of Japan Yodobashi Electric ( YODBASHI) and other advanced experience of learning to store, the customer's mobile phone if you want a function to find them very easy and convenient comparison shopping.
The largest flat panel TV wall
On the third floor of the TV
Shopping
, The reporter did not see the box type used to see the brand counters and replace it with the long side of the TV wall, appear transparent, spacious.
This area across the country's largest flat panel TV wall 200
Liquid crystal
,
Plasma TV
Samples of different sizes from small to big according to descending order. Suning Appliance to introduce, in the past, displaying the various brands, customers see only the brand of goods, can not compare with other brands. TV wall approach to the same size, different brands of TV sets put together, quality,
Color
Such effects at a glance, you can largely avoid
Promotions
Members of "Fudge."
In addition, the fourth floor
Air conditioning
Sample display is also used in this way, different brands of Wall Air Conditioner hang together, to facilitate more customer. Product display area than a sample category, but also to the associated display means, such as the
Kitchen
Common refrigerators,
Washing machine
And small electrical appliances for the first time together, using joint consumption of highly targeted consumers shopping convenience.
Details to create a personalized shopping
Suning Appliance person in charge, the introduction of 115-year history of Japanese professional store design ITOKI responsible for the overall transformation of Zhujiang shop design projects, combined with international advanced design concepts, attention to detail to create a personalized shopping stores environment.
In China, according to ITOKI
Sell
Director, Black male, Mr. Yin said, "attention to detail, a little more comfortable for customers" is the transformation of Zhujiang stores to focus on the main principles of design. The four-story store Suning Appliance business area of Zhujiang respectively the blue, purple, blue, orange and the four main colors, and each floor is also the best selling category of environmental color; the most appropriate channel width, provided by product features different data standard installation of energy saving daylight
Lighting
... ...
Reporter also noted that the first floor in the store, also set up e-free survival pack office, free mobile phone "
Gas station
", And MP3 music downloads machine, second floor has spent to build the world's first 300 000
Intel
Experience the area, always in the Suning Appliance attention to detail, to provide customers with the principle of convenience.
Suning: Home Appliance Chain To Overthrow The Zhujiang
