subject: Clever Reasons Why Getting A Postcard Printing Quote Might Be A Marketing Revolution [print this page] They are small and highly cost effective to produce. Full colour printed postcards are an easy marketing decision for your company. Here are six great reasons why you should consider the humble postcard in your marketing armoury:
1. Postcard Pricing:
Postcards occupy a small piece of card (usually at A6 or perhaps the slightly larger A5 format) meaning that they are inexpensive to produce. This is because your postcard printer print several on a single sheet of card and then cut them to size afterwards.
2. Postcard Design:
A postcard can look very snazzy. A classic postcard design layout will have a full colour image on one side and details on the reverse. This means that you get to print an image - which could be your product for example - in full colour and place it right in front of your prospective customer. In other words a well designed postcard can have a great deal of product impact.
3. Postcards are light to mail:
Unlike a brochure which might occupy many pages and therefore cost a great deal to send via the Royal Mail, a postcard is light and even with the newer more complicated postage system you will be able to mail them out for the cost of a regular second class stamp. Note: A5 postcards do fall into the next category up from a postage point of view.
4. Postcard Printing Speed:
Since postcards are small and efficient to print, they are also fast to produce. Forget waiting days or weeks for complicated proofs to be returned. With a postcard you can usually ask a designer to knock together the first rough proof within an hour or two.
5. Postcards are high impact marketing items:
Every barrier that you place in front of your prospective client is a reason for them not to know about you or order from you. A postcard gets delivered without an envelope meaning that they get to work marketing your business instantly. There is no delay whilst someone low within your target organisation opens the mail. A postcard is already open and therefore just as liable to be read by the boss as the tea lady.
For all these reasons and many more, printed postcards are a great way to market your business or organisation.
Clever Reasons Why Getting A Postcard Printing Quote Might Be A Marketing Revolution
