subject: What Type of Leads should I market to? [print this page] The biggest mistake a new person will make in multi level marketing is they will immediately try to get all there friends and family into there new and exiting opportunity. This is the exact Opposite of what should be done. Your friends and family are not interested in starting there own business until they see you drive up to their front door in your brand new BMW, that you just won from your company giveaway. The only thing that should be sold to them when you are new, is maybe, the product only if you think it may help them in some way.
One secret the pros are doing is they keep three separate lists that they cultivate from there marketing efforts.The first list will be potential customers and general contacts. When contacting these potential customers always open with a general conversation about anything but business. Always keep in touch with these potential customers weekly through a phone call or email reminder. Keep it friendly and close with on offer to help them out. Let them know you have something they may be interested in, leave the "Business Contact" up to them. Heavy sales pitches will only drive these potential customers away.
Once the potential customer becomes an actual customer, they will go on the second list. This is time for a little different market approach. Use the same weekly follow up techniques, but in the close you can pitch them on business ideas. These are customers who are using your product but still are not ready for the big step of being a business owner.
Now of course the third list is that of your personally sponsored distributors. The weekly follow ups will still be a friendly opening, but then get write down to business.
Developing your own leads will make weekly meetings a breeze and recruiting a person into your primary business a much easier process.
