subject: Branding Using Promotional Padfolios [print this page] Promotional padfolios are increasingly becoming more popular at meetings. Probably because they have everything needed tucked neatly inside, yet easily accessible. Even more eye-catching is the padfolio that has the company's brand right there on the front. What a way to help people be organized and advertise at the same time.
These organizers have a variety of features. Most of them include a writing pad, a pen holder, and pockets. Some have an identification window for your own business card. You can get them with a pocket calculator. The ones that are designed for the more 21st century crowd have holders for flash drives and electronic personal organizers.
Usually they are made with a leather or vinyl exterior. Different types of leather covers available are cow-hide, napa, and pebble grain. Some outside covers are made of other materials such as cloth or polypropelene. Most fasten with either zippers, snaps, or velcro.
Two ways they are used is as a give away to a prospective client or as a gift for employees. As a promotional item, they are hardly surpassed in functionality. The company is being advertised as clients use the features of the organizer in public. The employees are given a resourceful gift that pays the company back in increased productivity. Less time searching for materials needed at a meeting means more time on task.
These types of personal organizers are sold at most office supply stores as well as companies that specialize in promotional products. The price varies with the amount of features, the quality of the exterior, and the name brand of the maker. The basic ones will only have a writing pad, pen holder, and a pocket. These less expensive models make them more affordable to use as give-aways. The more expensive ones have all the bells and whistles can cost as much as a few hundred dollars. The retailers imprint your company logo on them so that the product does the advertising for you.
Their functionality is remarkable. The all-in-one unit gives the user a way to organize materials. Instead of lugging a pad of paper, writing utensils, a calculator, business cards and handouts, all the items can be neatly placed in it. This is especially helpful for the person who is typically jostling through papers at meetings, fumbling for a pen, and constantly looking for misplaced items. Everything that is needed for the meeting is in one spot making organization a snap.
Using them as a promotional tool just makes sense as a marketing strategy. Typical promotional products such as pens, coffee mugs, and t-shirts get very limited exposure as compared to these handy organizers. They are larger than a pen so the emblem will be seen from a distance. Because there are multiple uses for one, it will be carried to more places than just a business meeting. The owner might have items stored in the pockets that he or she needs at the bank or post office. They could use the notepad to jot down things in many other places outside the office. Every time they are pulled out, the company logo is shown, potentially generating more business for the company.
When looking for products to promote your business, look no further than promotional padfolios. Clients and employees alike will love their versatility. They have everything needed for meetings and few extras as well. They make great gifts and with the business insignia on them, the company gets the advertising as well.
