subject: Expert On Chinese Solar Water Heater Market Channel Choice [print this page] City Solar: But listen to new people laugh?? Sing the main theme of the Channel
Solar energy as a renewable, pollution-free environment encountered in use of resources has caused bottlenecks in the development of related sectors and industries of subjective importance. Currently, the State Economic and Trade Commission is now working with the Ministry of Construction and the National Standardization Management Committee and other relevant units of the development and architecture integration
Solar water heaters
Roof component of national standards, and the United Nations Fund for support, organizing and building integrated solar energy demonstration project. In related news, one in Nanjing and Shanghai cities, many real estate developers and solar energy provider have joined forces to create a new model for residential solar energy, real estate has become a new "selling point", from an objective point of view, This model will also lead to future sales model of solar energy in urban revolutionary changes, solar energy will be purchased and installed separately installed to the centralized district heating projects and business change in installation.
Sales model changes, must have the corresponding appropriate channels to achieve this model. In the centralized procurement and installation of buying mode, now
Home Appliances
Pursuit of the terminal market chain stores and specialized channels of choice for solar is clearly meaningless. Meanwhile, centralized procurement and installation, the first increases the amount of a single transaction to reduce channel costs, greater purchasing control of negotiations Chamber of Commerce initiative. Second, with the buildings supporting the need to require providers technical support package tailored to achieve and follow-up protection, higher demands, these are decisions of a small, strength is not strong in the store can not afford the same formation on the relationship between buyers and so on, leading to the city more and more tight space monopoly agency, replaced by factory-direct the project team set up in the butt or the manufacturers and distributors jointly established regional bodies, the formation of solar system construction industry.
The foreseeable future the city does not need solar energy sources can not be a professional and chain stores, specialty stores will only Strategic decisions, ultimately bound to "centralized" in the Channel.
Rural solar energy: new wine in old bottles?? Store model is the mainstream
According to the China National Hardware Association statistics, China's urban families, 57.4% have
Gas Water Heater
, 31.3% have
Water Heater
With solar energy
Water heater
Only 7.6% in urban households expected to purchase the survey, the ratio of the evolution of the three was 35.8%, 30.2%, 23.2%, the ratio of solar water heaters will be substantial growth, started to become gas, electric products, a major competitor . Meanwhile, the solar water heater with its environmental, economic and renewable energy more and more popular in urban and remote areas, solar energy will usher in a golden age of rapid development. Compared to urban, rural solar energy market fundamentals are starting from scratch, there is now more than 90% of the market blank space for a huge solar energy potential in the rural areas.
Rural market is characterized by the greatest consumer and economic level of the dispersion of the selective constraints. Relatively low income levels in rural areas, consumption cost is an important factor in consumer choices into account, even with a uniform price policy of workers and peasants, high-power electric water heater will also be a fatal obstacle to enter the rural market, In fact, many rural areas of the grid is simply many can not afford high-power electrical appliances, and even some rural and remote areas, no electricity, gas water heaters have the same issue of the use of cost problems in the rural market development, the economic use of solar water heaters and solar energy consumption determines the selectivity the aspirations to the whole of the rural market.
Purchase decision to channel solar energy in the form of the rural market. Living in rural areas characterized by relatively decentralized and independent, free to buy the mainstream, and vast territory, such a market environment must support a large regional agency under the relatively fixed small area of the store channel development. However, the relative independence of the rural market and relatively low levels of consumption, manufacturers or large regional distributors to form a small area within a large regional market segmentation, and make overall arrangements for the content agent to form a strong downstream distribution of resources Select a small region agent stores have a good run for their brands and product categories, with the formation of the upstream channel distribution network to control the market close. The same time, rural consumption to a large extent with the word of mouth and peer characteristics, therefore, manufacturers or large regional agency established to assist the store in the formation of regional advantages, must be subject to appropriate cost-effective, timely and seize the opportunity clear the regional market in various forms, at the same time strengthen the trend of lead, to eventually form a group of dynamic effects of rural consumption.
Expert On Chinese Solar Water Heater Market Channel Choice
