subject: 3c Category Is Still The Main Sales Steady Growth Of Traditional Home Appliances [print this page]
Dongguan before National Day on a grand scale the business to conduct the campaign trail, with the end of Golden Week, businesses make a lot of marketing practices by the "silver." According to sales figures of several supermarkets, 3C category sales rose steadily in the Golden Week, the traditional
Home Appliances
Also doing well. And then the supermarkets will continue to send forces "after the Golden Week," to seize more market share.
3C category is still the main sales
Reporter visited the market found that the promotional activities of various supermarkets full of tricks, exciting activities, eye-catching promotional posters, dynamic music attracted the people gathered to watch. In the field in a store before Houjie, reporters noted that outside the shop has turned hostile, acrobatic performances, there are professional models for the shop
Mobile
Show that many consumers to shop crammed.
Dongguan China, according to U.S. General Manager
flexor plateau introduced the National Day 7 days to achieve a comprehensive category sales gains across the board, which
TV
, 3C product increased the fastest, as the previous Golden Week, the largest category increase; mobile phone sales reached tens of thousands, thousands around the best-selling mid-range phones; computer sales are booming, breaking 10 million yuan, compared with the same period last year, up 80% .
Steady growth in the traditional home appliances
"'11' Golden Week, the traditional Big Three,
TV
Machine,
Refrigerator
, Washing machine sales in good condition. "Fashion electrical appliances responsible person, the traditional home appliance sales growth year on year in varying degrees, because the second half of the decoration of the season, Three Piece is essential, in September and later a washing machine sales season, these are pulling the TV, refrigerator, washing machine sales.
Dongguan
Suning
"11" refrigerator, washing machine during the sales data, the average unit price in 4000? 6000 yuan in
Washing Machine
And on the door, three door refrigerator products are mainly sold to the mainstream, an increase of up to 76%, respectively. According to Gome-related information, in the just-concluded seven days Golden Week, the TV sales accounted for 32.2% of total sales, 42 of them? 47-inch color TV high-end models selling prices hit a new low.
With the most powerful mobile entertainment, "family replacement" favor
With the increasing mobile phone penetration
, replacement has become a popular trend in today's society, the National Day Golden Week this year is no exception. From the hypermarket sales data, with a strong, comprehensive entertainment models are "family replacement" of all ages.
"Many people are family replacement phone to them is the playmate. So most people experience a new machine or consultation, the first concerned about the appearance of the cell phone, or even more entertainment value of the function such as photographs, photography, games, speed and so on. "stores in Southern City in the field sales staff told reporters during the National Day, the store has a domain
MP3
, MP4 Function of music phones, camera phones and other sales continues to heat up, some popular models and even once in short supply.
In addition, the National Day Golden Week, the Dongguan mall is prepared to launch the "Golden Week after the" sales Raiders, Dongguan China, said the United States on promotional activities will continue throughout the week due mainly to meet the travel and missed the "11" shopping period of consumer demand.
3c Category Is Still The Main Sales Steady Growth Of Traditional Home Appliances
