subject: 09 Appliances Fried Festival Competition For New Business Opportunities For Manufacturers Selling [print this page] Market is changingMarket is changing. But in addition to our reluctance to face the financial crisis sweeping the globe, all
Home Appliances
Producers, marketing businesses and consumers concerned about the consumer electronics market, but also need to focus on with this financial crisis is simultaneous or mutually induced many new factors. In such large-scale financial crisis, not a single industry can be spared. However, the crisis appears in a variety of new factors analysis and grasp of the success or failure for the survival of enterprises is of decisive significance. Therefore, it is now time to study the details.
Appliances added Valentine's Day commercial warfare
Romantic Valentine's Day is no longer dominated by roses, household electrical appliances has been to join the fray. Recently, the capital of medium and large home appliance giant Gome,
Suning
And so on Valentine's Day launch of the hundreds of models for ex-gratia products to attract consumers because of the situation and action.
Logically, this is entirely reasonable. For the financial crisis "money scene" was not clear for the urban white-collar workers who, instead of spending the hundred dollars to buy three days and lost a bunch of roses, why buy an ingenious and practical home appliances more affordable. After all, the arrangement is a reasonable consumption of the embodiment of wisdom.
Can imagine, Valentine's Day, sent a beautiful 3G
Mobile
Handed his girlfriend, while in his own phone number on the phone book first. This romantic confession means more weight than a bouquet of roses.
Dazhong Electronics related sales department said, medium and large electrical appliances will start in full this week, Valentine's preferential promotion, for the 3C
Digital
Preferential sales of products focused on some practical
Small appliances
Also launched a series of preferential prices. The Leader stressed that the Valentine's Day appliances "paired" to buy more special offers.
Addition to new mobile phone and other fashion products, warm and healthy lifestyle promotion small appliances is the main Valentine's Day.
GOME Electrical Appliances
The main push products to include couples face beauty care small appliances, DIY kitchen is full of interesting food and other small household appliances, they even help design a Valentine's Day installment of the consumer market.
String type has been formed over hot spots
Holiday in China began to reform the system since last year, plus three holiday into a number of two long-short holiday, namely Tomb Sweeping Day, May 1, Dragon Boat Festival, Mid-Autumn Festival, 11, New Year, Chinese New Year. In addition, such as the Lantern Festival, Valentine's Day, Qiqiao Festival, Double Ninth Festival, Christmas and other holidays abroad, together with Women's Day, Children's Day, Teacher's Day, Father's Day, Mother's Day, single festival, the festival for special populations, The festival has been really a lot of modern.
China's reform and holiday golden week system is to alleviate the social pressure, and carry forward the traditional culture, really has nothing to do with the financial crisis. But leave reform is affecting many aspects of economic life. Combination of holiday spending habits of Chinese people, seriously study the new holiday system impact on the market every business must pay attention to issues.
Slightly extend the time you can see, major appliance stores since last year to spare no effort to scramble for every opportunity to holiday spending. Dazhong Electric Appliance in last year's Dragon Boat Festival, Mid-Autumn Festival two have launched a massive discount promotions. While Suning put the last Mid-Autumn Festival, National Day two together, launched on the concept of gold.
According to statistics, Chinese New Year promotional period, medium and large seven main appliance stores started the night market, extending opening hours to 22 points, 30% of all category none other.
Can be expected, businesses will use this year's holiday series, strung together a long list of hot promotions to fight market pressure, to promote sales.
Comments: The promotion must be variation in the
Holidays, the big price war or screaming price war, it remains essential for most business promotions. Yes, prices will always come first. However, we must understand that intensive price promotions to consumers not spending endless impulse, but will lead to consumer numb. Moreover, everyone will not be an option to use the method on. Art of War clouds: the exact order Clipsal. Price promotion is positive, there should be, but need to Jones.
09 Appliances Fried Festival Competition For New Business Opportunities For Manufacturers Selling
