subject: Sterilization Appliance Marketing, "pong," A Flow Of Mostly Gimmicks [print this page] "You see this "You see this
Washing machine
With plasma sterilization function, the situation is now so severe influenza, we must pay attention to clothing and disinfection. "" This is our new
Humidifier
Can effectively filter the air in a flow of bacteria and viruses, protect you and your family's health. "Reporters visited yesterday
Home Appliances
Marketplace found that "anti-A flow" into corporate marketing propaganda word. However, according to industry sources, most of this information is not true, there is no any one of the authorities as the appliances were able to "prevent a flow", that consumers must not be "Fudge."
Air purifier opportunity to speculation "value"
An appliance store in the East Third Ring Road, the reporter found that almost all brands of air purifiers products promoters have emphasized the "bactericidal" effect. "Our products can remove formaldehyde and other harmful gases in the air at the same time, kill all bacteria and viruses, reducing the probability of respiratory infection." An "air disinfection machine" manufacturers, promoters said. The next to the humidifier products
Sell
Members to be outdone: "We use the nano-silver technology to force sterilization."
Reporter found that, although many customers are skeptical, but many manufacturers in carefully listening to promoters, "resistant to a flow" of information after the decision to buy. It is understood that the recent air purification products store sales climbing higher and higher, in part because they actually "a flow" serious epidemic, so that consumers are more concerned about home air quality.
Linked to hot machine
Microwave ovens
Also walking a fine line
If the air purifier can prevent "a flow" is also much convincing, washing machines, microwave ovens and hanging iron machines, electric irons have claimed that the "kill bacteria" effect, could not help but doubt the objective truth of publicity. Counter in a store's microwave oven, the reporter saw a large sign with a label of "sterilization" word in the microwave, a salesperson said, now "stronger bactericidal products sell better", but the principle is that of the bacteria is not clear.
But just a listing of the retail price of more than 600 yuan pegged to hot steam machine, is to "prevent a flow" into its own propaganda language. "A stream is a respiratory disease, by steam ironing clothes can control how to use ah?" When pressed by reporters, promoters had to admit "will not have a direct healing effect", but repeatedly emphasized that "certainly can kill bacteria," .
Goods sold sterilization
net "three strokes"
Taobao, there are many claiming to be able to "eliminate 99.99% of a flow of virus" of sterilization products, such as hand-face disinfecting wipes, air purifiers, UV lamps and so on. The reporters found that the so-called sterilization a flow of essential products, in publicity, without exception, with the "three strokes": 99.99% sterilization, effective with almost all the data to impress friends; division known for the door, "the US-led products "," Domestic production of UV lamps in the only listed company "," the only national certification "; by the authority of the testing, such as Australia," the performance of the H1N1 virus killer "test report, but the test to not be in Beijing.
Online shopping with care "too "
Then, sterilization products can actually use as medicines? They really can treat a flow of it? This reporter consulted industry experts, according to its introduction, the current domestic and have not heard the spray to kill the H1N1 type products or similar products. Network publicity cure a stream of sterilization products, is only common
Home
Cleaning products, although certainly can play a role in inhibiting bacteria, but the treatment of a stream that has no scientific basis for a purely business exaggerate the efficacy of products, "Mo Puer" words.
Industry "the most are gimmicks"
"If you are like business as effective propaganda, the hospital not long ago with a disinfectant." Reporter called the Sino-Japanese Friendship Hospital, Department of Respiratory Medicine, the doctor on duty on the appliances, "anti-A stream" is not recognized. The one involved in environmental monitoring professionals told reporters, speaking from a technical principle, whether it is called air purifiers or "kill the bacteria," the electric irons, washing machines, the possibility of anti-influenza are very small.
Sterilization Appliance Marketing, "pong," A Flow Of Mostly Gimmicks
