subject: China's Suning Appliance Carrier Fleet For The First Time Into The Xining [print this page]
15 years ago,
Suning
Electric born in Nanjing, from the franchise
Air conditioning
Start started, today, Suning has more than 300 stores across the country, retaining its position as the top three national chain, and become the top ten most influential companies. Suning Fleet for the first time into the Xining, will
Flagship store
Yu opened opposite the three World Trade Center, the old 3 Yu Xining business history will bear witness to a new record.
Business
Accumulation period: the issue specially dedicated air-conditioning
Start from the air conditioning franchise. Suning to establish a complete "delivery, installation, maintenance," integrated service system
Organization
Professional installation team, free installation for customers, so that consumers spend in the air within the shortest possible time. Suning customers with quality service has been great support. Suning to open up the "vendors" a new model. Pioneered
Dealers
In the off-season that saw him to the producers "reverse mode of operation", and then the two major suppliers of new air-conditioning manufacturers purchasing patterns, to ensure stable supply and high season rates.
1993, the Suning with "management, vendors, professional services" 3 "trump card", Suning response to "Eight
Shopping
"Formed" joint fleet ", then realize
Sell
300 million yuan, an increase of 182%, the removal of the country's largest air conditioning dealers crown, keeping still for 11 years. This is what the media, academia and
Public
Widespread media attention, "Su Ning phenomenon."
Rapid expansion: the rapid expansion of business scale
20 mid-century, the Chinese appliance market from the "shortage economy" step by step into a "surplus economy." Changes in this market background, to the future development of Suning serious challenges, Suning plan ahead, and began Regular Chain of road. March 28, 1996, Suning's first wholly-owned subsidiary??? Pay Suning Appliance company was established in Yangzhou, Suning chain from opening a prelude. In 1998, Suning from a "wholesale model" to "self-retail system" of "market soft landing", while avoiding a "market turmoil." Suning to achieve sales of 28 billion, the 6th largest air conditioning dealers reelection title.
Second pioneering phase: a new pattern of opening-round development
1999, the Suning Appliance Group's tenth anniversary, the 18th floor of Suning Appliance Building
Grand
Opened, since then, Suning start the air conditioning business from a single full shift integrated appliances. At the same time, businesses
Investment
30 million yuan implemented
ERP
Works, and in 2000 a successful on-line, enhancing the response capacity of the enterprise market. June 2001, Suning Appliance Chain Group Co., Ltd. was established, which is an original ecological Suning
Private enterprise
, A qualitative change took place. July 21, 2004, Suning, "SSE" successful listing marks Suning chain of cause welcome a broader social arena.
2003, the Suning first "3C (
Computer
, Communications, household appliances) model ", this is the third generation of home appliances direct sales business model.
"Overwhelming scale and speed determine the fate." In the second business process, Suning to "speed impact scale", and always adhere to the "rapid chain expansion" strategy, staged Suning "chain speed": 2001, 40 days on average to open a shop; in 2003, average weekly open a shop; to 2005, opened a store on average only 2.2 days. At present, Suning has completed the distribution of the national-level market, forward two, three fully penetrate the market.
2004 and 2005 by the World
Brand
Laboratory
Assessment, Suning brand value were as high as 6.324 billion yuan and 6.455 billion yuan, and was named 2005 Top 200 Chinese famous brand. Suning is moving in their own "Best Chain China
Network
Service brand "development goals closer and closer.
2006 4 months, Suning landing Xining, Xining, began a great era of consumer electronics market.
China's Suning Appliance Carrier Fleet For The First Time Into The Xining
