subject: Challenge To Soviet Hegemony Local Home Appliance Chain, "autumn Harvest Uprising" [print this page]
"Home appliance manufacturers this year will be different from previous years in local home appliance chain enterprises on behalf of Legion by the unprecedented high-level courtesy." One from a local home appliance chain, Southwest Chief Operating Officer, told reporters recently.
In the "2010
Glanz
Air China market strategy briefing "on the scene to see, is to test the argument of the industry. In more than 3,000 operators from around the country-based air conditioning company annual meeting, from
States United States
, Suning, and the two giants of the company representatives did not like their company as a cause for great concern. Instead, from Wuhan, Li Feng, chairman of home appliance industry and trade,
Zhejiang
Honest Group Chairman Ye Hui, the Langfang electrical Caiwei Chang Shing Tai and Xiamen Three Gorges International Trade Ye Jianfeng, Changzhou Bai Yu Jia Xiang Electric home appliance chain retailers, local magnitude, air-conditioning
Service
Representatives of business, peruse, they drew the thunderous applause; statement at the beginning, they lead to four resonance.
"With the Soviet Union suffered the two giants 'market syndrome', pre-financing for the scale of crazy, now difficult to maintain the size of financing is different from the listed company we do not have the pressure of public investors. More do not In order to scale the expense of profit, for profit sacrifice the interests of partners, we only need to staff responsible for the consumer responsible for social and economic development. "Another big circulation enterprises of the South appliance business leader says.
In fact, the experience of nearly 10 years of "Soviet" hegemony "caught between survival," the local home appliance chain enterprises, most of the United States has been transformed into the country, Suning two giants of the main supplier of the local branch for manufacturers to share storage, logistics, service, terminal Shopping guide, store displays and other operational duties of regional markets, becoming a large home appliance chain manufacturers and the contradiction between the "buffer zone", the manufacturers of the extra "office." Another part of the local home appliance chain, such as the exchange of silver Yangzhou, Wuhan Industrial appliances, Zhejiang Jiang Baicheng electrical appliances, such as Mianyang, the Society to be on this basis, open up a lot of development of township electrical chain stores, service differentiation chain survival mode to be
Bringing home appliances
The biggest beneficiaries of the policy.
Li Feng, chairman of Wuhan Industry and Trade has said that the 10th anniversary of the company through the development of Hubei province has become the largest market, influence, fourth in the national market of home appliances retailer, and further confirmed the three years " to open 100 stores across the province, the annual
Sell
10 billion, "the" double hundred goals. "The same day, another home appliance chain, a regional representative of the local corps?? Zhejiang Jiangbai Cheng Hui-Chung Yeh, chairman of the Electronics Group, said the company's air conditioner market in Zhejiang province is sitting on more than 80% market share rate, while more than 300 companies have joined the town distribution system. Hui-Chung Yeh also said the company now has formed the brand agency, chain, and township
Electronic
Main business structure business three plates, three carriages in parallel, mutually reinforcing, thus promoting the acquisition, merger County retailers, started with Wal-Mart, Tesco and other supermarkets comprehensive cooperation to further consolidate its market leading position in Zhejiang .
Journalists in the nation's largest consumer electronics shopping district??
Shenzhen
Huaqiang North to see, despite the "Soviet Union" the two giants of 5 stores head office in Shenzhen Huaqiang formation of paraelectric pronged attack with force. However, the reporter found after comparison, the largest store continues to lose traffic, the highest turnover rate "shop King" demeanor. Whether the level of IT digital stores, second and third character of life, and four small white store live electrical appliance stores, five of the AV video store, without exception, giving a "minimum renovation cost, high-grade shopping environment (a trade language) "impression. Also reveals to us why the local chain thousands of miles north, fly to Shenzhen to visit along learn the underlying causes of power.
Industry analysts said that so far no single local home appliance chain retailers open strong words "Soviet Union" the two giants, "Soviet" hegemony of the pattern of short period of time will also be difficult to break.
"But, does not mean that the local Army does not have strong words" Soviet Union "the strength, but they are against the big chain formed by the process of 'avoid confrontation, and cooperation to resolve against' the underdog fighting the mentality of inertia Shiran . "The industry analysts said.
The industry joke, "However, when the acquisition involves cooperation mainly in the form come to an end, do not rule out inter-regional cooperation in the local Legion, home appliance chain industry staged 'and horizontal' drama possible. Well, this from the global economic downturn and the policy opportunities and home appliances to the countryside where Corps 'Autumn Harvest Uprising' will ultimately be upgraded to break the pattern of Soviet hegemony 'liberation war' has it. "
Challenge To Soviet Hegemony Local Home Appliance Chain, "autumn Harvest Uprising"
