subject: Policy Needs Of The Role Of The Refrigerator Market Is Facing Dual Polarization [print this page] The trade, from the end of last year, the country "home appliances to the countryside" policies such as energy conservation under the guidance of Huimin, and from rural and urban market demand for multiple release, the refrigerator industry is actually facing more obvious high-low polarization trend.
This year, for many domestic
Refrigerator
Enterprises, no doubt is a set of market competition, industry change in the situation, industry trends in one of consolidation. In addition to
Sell
Level, medium and small enterprises are the focus of the market in their respective areas of return was a good performance. In the product positioning and function of research and development, but also the emergence of new signs.
The trade, from the end of last year, the country "
Bringing home appliances
"Huimin, energy policy, and under the guidance of market demand from rural and urban multi-release, the refrigerator industry is actually facing a more significant trend in the high-low polarization.
Product upgrades lead to changes
It is understood that more than 10 years, China's refrigerator industry development and upgrading has been more robust. In addition to traditional Haier, Meiling, Yung-Sheng, a new flying giants such as refrigerators, to maintain a leading status. In recent years, including the United States, and
Glanz
, TCL and other companies are also actively participate in the refrigerator market. In addition, Siemens, Samsung,
LG
And other foreign-funded enterprises, the Chinese refrigerator market, a larger input, the overall performance of the market is also more secure.
However, market competition on the original, the entire sales concentrated in 12 large and medium cities, and enterprises focus on product development and market demand is also more focused on this point. Product competition, the main focus of the energy around products, preservation, sterilization and other functions, but between enterprises, the difference between the localization of products is not obvious, many companies market competition and no clear product positioning. The price on the contest around, you can not very well in the market, the product division.
Recent years, with people living standard, especially overseas enterprises to make greater efforts to develop high-end market in China, Haier, Midea, Meiling and other enterprises have also increased product innovation and technology upgrading efforts , emerging market, a number of open, multi-temperature zone, the more power, more healthy new high-end refrigerators.
Insiders pointed out that as these new features, whether in technology, appearance and so on, have achieved the upgrading of traditional products, to better realize the layout of the high-end refrigerator market. At present, foreign enterprises around the more open, multi-temperature zone of the high-end product positioning, launch a distinctive product, well done on the market from low end to high-end restructuring.
At the same time, by
Financial
Crisis, a large number of refrigerator factories only do overseas business, will focus to the domestic market. In particular, a large number of
Zhejiang
The refrigerator factory, with the previously accumulated cost and quality control standards, the domestic market to a large number of low cost, performance, good low-end refrigerators.
34 markets in recent years, the demand for the refrigerator is in a year by year growth trend. This low-end refrigerators for sale, and is a nationwide distribution in place sales and achieve sales and consumer demand in the market of seamless docking. It even attracted a large number of dealers in various regions of strong home appliances, look for the OEM factories in Zhejiang, pushing its own brand sales in the region.
It is understood that the current in Hunan, Hubei, Henan, Hebei, Shandong and other regions, a number of OEM dealers refrigerator, then use the network to promote its own situation. Together with the original refrigerator driven enterprise, the short term the country's vast rural market in a refrigerator centralized sales blowout scene.
Policy-induced market multipolar
The past two years, once the domestic refrigerator up to more than 80 brand, which does not include OEM distributors in those areas to market the new brand. Insiders pointed out that in recent years with the rapid release of the rural market demand, refrigerators have become a necessity for many rural families, their popularity and demand is far greater than the speed
Washing machine
, Air conditioning and other home appliances.
"Appliances to the countryside" policy introduced, no doubt for the refrigerator in the rapid spread of the rural market sales provides a new growth engine.
Policy Needs Of The Role Of The Refrigerator Market Is Facing Dual Polarization
