Although the stock market turns warm again so that all
Investment
Were uneasy, but
Suning
Zhang Jindong, chairman of electrical appliances, it becomes a God given gas busy. Since July 21, 2004, Suning Appliance's shares were listed on the market, only after a lapse of a short period of more than nine months, Suning Appliance's stock has been from the time of 32.70 yuan to 70.25 yuan soared, and in three rounds Conversion and delivery
Equity Division
Diluted, and pushed the share price has more than 26 per step. This means that holders of 10,698 shares of Zhang Jindong, Suning's personal wealth has reached 2.8 billion market value
Renminbi
.
Multimillionaire crash a year
Zhang Jindong
Review of wealth creation course of 15 years, always inseparable from a "fast" character. In 1984, Zhang Jindong, out of the gate of Nanjing Normal University, Nanjing Drum Tower belonged to the company into one. The late 80s early 90s, the Chinese new wave of "sea"
Trend
. Zhang Jindong, eager young at this time. Zhang Jindong, spending his spare time a number of contract
Air conditioning
Installation for their
Business
Save to 100,000 yuan
Capital
. Of the most popular and most profitable product is the home
Electricity
Device,
TV
, Refrigerator,
Washing machine
Such short supply. Zhang Jindong Quemo Minato but this lively, thought for a few days in cool, he made so many people around the surprise choice: franchise then belong to the "
Luxury
"The air-conditioning. In December 1990, 27, Zhang Jindong, by reason of" not too much afraid of the tiger, "the momentum quit a steady job, away from the downtown of Nanjing Ninghai way to rent a small area of less than 200 square meters of facade, set up a small franchise air conditioning wholesale company??? Suning Appliance delivery and began a personal journey as an entrepreneur and Suning Appliance. Who did not think that 10 years later, from home and humble "little window dressing" actually driving out a handful of China
Home appliance chain
Business "aircraft carrier"?? Suning Appliance, and its helmsman Zhang Jindong, has become the "Chinese chain
Person of the Year
. "
Forward-looking Zhang Jindong, the first step in laying the foundation for the cause. At that time is in the air
Sell
The profits of the times. Zhang Jindong, the sea did the first year of 60 million yuan, 10 million of net earned. Zhang Jindong, the age of 28 at this time.
Nanjing, large state-owned at the time
Shopping
Eyes,
Private enterprise
Suning is undoubtedly the halfway Sharu air conditioning industry, "Cheng Yaojin." In 1993, the "eight shopping centers," Su Ning, the joint launch air war to launch an attack, claiming that the harmonization of procurement uniform price cuts, If your house air-conditioning manufacturers supply to Su Ning, who will attempt to deprive the
Brand
. This war business is the first time in a seller's home appliance industry emerged "
Price war
", But rather a war Suning fame, with sales of cheap air superiority to 3 billion that year, became the largest air-conditioning
Dealers
Eventually become the winner of this battle.
But did not last long, since 1995, the Chinese appliance market situation of supply exceeding demand, many manufacturers directly penetrate the retail market. To this end, Zhang Jindong, gradually reduce the wholesale business, began to self-built retail outlets, selling home appliances to gradually increase from a single integrated air-conditioning appliances. In 1996, Suning to enter the market in Yangzhou, Nanjing, signs began to move out of its home appliance chain to explore the road.
2000 was a year for Suning transition year. Suning to open this year to stop a single air-conditioned store, a comprehensive restructuring of large integrated electrical
Marketplace
And shouted, "3 years to open 1,500 stores in the country," the chain into a slogan. Suning Nanjing Suning Xinjiekou store located inside the building, the building is located in Nanjing, the largest central business district Xinjiekou shopping district, is a "gold
Building
. "Zhang Jindong was advised completion of the building beginning this Donglou rental, at least a year net profit of 30 million yuan, but has firmly Zhang Jindong
List
Said: "Even if 40 million loss, Suning Appliance stores have to do."
Time proved the right choice for Zhang Jindong, Suning's national chain system is also rapidly expanding: an average of 40 days in 2001 to open a store, an average of 20 days in 2002 to open a store, an average of seven days in 2003 to open a shop, 2004 5 days on average to open a new store, and now years 4 months, an average of 2 days Suning to open a shop. Zhang Jindong, had prepared 40 million yuan loss in Nanjing Xinjiekou store opened, and now has become the first store selling home appliances, an annual sales 10 million.
