subject: Approaches For Warm Market MLM Sponsoring [print this page] While our team specializes in online mlm sponsoring, it is still critical for new business partners to learn to build their business locally and with people they know (this is commonly referred to as your warm market). In fact, our day one training for new business partners on our team focuses on local and warm market prospecting for several reasons. It's free, effective, easy to do, and it can bring quick results when it is done properly.
The main reason most people avoid working their local or warm market is, they do not know what to say to prospects.
I have had tremendous results with two scripts you can use to approach local prospects and friends or family members. They are both very effective, even if you have not met the person before. You will have best results if you master both of them by practicing on a friend or family member before you use them on a lead.
The sole purpose of both approaches is to get the prospect to ask you for more information. And this is where most inexperienced network marketers miss it. Untrained network marketrers try to pitch their opportunity, when really all they should do is offer additional information once prospects request it.
Approach 1. "Maybe you could help me out. I have a business I work from home. We grow by referral only. Who do you know that might be interested in __________ ."
You can fill in the blank with a number of several options. For example: making additional income, firing their boss, retiring while they are still young, learning how to eliminate their phone bill, etc. I have found that almost every time I use this approach, the prospect responds with something like: "I am. What's it all about?"
Approach 2. I get people to ask me what I do for a living. You'll be surprised at how easy it is to do. All I do is start by asking your prospect what they do for a living. Almost every time, once a prospect tells you what they do, they will follow up by asking what you do for a living.
The key point is that as soon as the prospect asks for more information, you have an open invitation to introduce them to your business. Presenting your opportunity is a topic in itself and is covered in a separate mlm sponsoring article.
Learn to master these simple local and warm market approaches. Then step outside of your comfort zone and start striking up conversations with friends and complete strangers alike. You will be amazed at how easy it is to have them asking for more information about your business. Using these approaches, you can quickly make mlm sponsoring easy!
