subject: Brochure Printing Styles For Old And New Customers [print this page] If you want to create a good and effective brochure, you will have to first understand your target market. The receivers of your brochure can be usually split into two categories: the existing and the new contacts. These two sets of customers have to be dealt differently since their needs are dissimilar. Here are the differences between these two customers.
Brochure for new contacts in your business. New contacts usually have short attention span, so it is a must for you to immediately intrigue them. Your brochure should contain your main selling point and aside from that, detailed information must be kept minimal and the marketing effort focused around differentiations, compelling imagery, and a clear call to action.
Brochure for existing contacts. Creating a brochure for an existing contact usually requires you to consider your goals. Often, an old customer will contact you for information or ask about your new offers or promotions. Think about what you want to accomplish with your brochure. Is it to educate or promote new products? It is important that you measure your customers attention based on your involvement with them to determine the amount of content that you must use in your brochure.
And soon after you have determined your audience type, it is now time to choose the style you want for your brochure. Choosing the right one is the most crucial task that you must keep in mind since this will tell if you will have a good or bad brochure in the market. Its best to ask your brochure printer to help design your brochure. Below are some of the brochure styles which are arranged by important of information they provide.
1. The very first one is the point of sale brochure. This type of brochure is considered as one of the most common type being largely used in the market. This style can be seen anywhere from grocery store, banks and other business establishments, large or small. And because this type is a common one, it is a must to always design it in such a way that it stand out in the crowd. Always keep this type of brochure light and good looking since your main goal is to attract customers and clients in the market at the first glance.
2. The second one is the sales support. This type or format of brochure is compared to an image book that delivers your sales pitch. This type usually serves as your representative to lead potential customers and clients to your business. The main goal of this type of brochure is to arrange all the key points into a systematic story line, which will help your customers retain information.
3. The third one is the so-called leave-behinds. As the name implies, this type of brochure are usually left behind where you have been. The amount of detail usually depends on where you intend to put the brochure. Commonly, these types of brochures are aimed to deliver a strong overview of your business including your products and services.
4. Finally, the response to inquiries brochure. If you want an informative brochure for your business, make sure to create a response to inquiries brochure that will provide specific information to your customers. All inquiries by clients and customers must always be answered with as much detail as possible.
Whichever style of brochure you choose, its best to hire a brochure printing company that will do the job for you. If printed properly, you can be sure to keep your existing customers and attract new ones along the way.
