subject: Debunking Myths Surrounding Submitting Articles [print this page] There are several article marketing "myths" going around that I get questioned about on an ongoing basis. Far too many of these myths are fear-based--they're either frightening cautions or do-or-die instructions on how to submit online articles that generally don't reflect Google's guidelines on producing a quality website.
Often attempting to abide by these myths can seriously hamper your ability to deliver the high end content that you really want to give to your readers.
Let's kick off with what is the most basic myth--that somehow, there is something underhand about doing article marketing and that Google may punish you for doing it.
That's completely false.
Article marketing is an honest and respected way to market a website, and Google has no problem with it. You are certainly not trying to hoodwink Google or do anything that is against the rules. When you submit articles, you simply create worthwhile and interesting content that readers want to read and publishers want to publish.
A consequence of article marketing is that your website is publicised, via the resource box at the end of the article. That resource box includes a link to your website, and each occasion the article is republished, you garner another link.
The content you produce in article marketing is called "syndicated content". That means that it might be reproduced on many different websites.
Syndicated content is a key part in how the workings of the internet, and search engines do not have a problem with it.
What Does Google Want?
Google is definitely not out to get anyone--it has objectives to accomplish, and all its guidelines revolve around accomplishing that goal.
That objective is to provide their customers (the people who search for information on the internet) with only the best search results possible.
Simply put, when a customer types a query into Google, Google wants to produce a list of results that are ranked in descending order with the website that has the most likelihood of satisfying the searcher listed first.
To accomplish this objective, Google must evaluate the content so that it can rank web pages correctly.
What Is The Website Owners Role?
Your role as a website owner is to market your website. In the same way as an owner of a brick and mortar business would engage in various networking and marketing activities to publicise his business, so a website owner must use internet specific marketing tools such as article marketing to draw attention to his website.
In promoting your site, you should consider keyword research and appropriately use your keywords in your site content and in your article submissions.
It's also important that your site actually contains top quality content. Of course, you want to be promoting your website, but first you need a website that is worthy of being visited.
Forgetting about the content on your own site while marketing it would be like promoting a grand opening for an empty store.
You have to have excellent content on your own website or marketing it won't make any sense.
When you engage in article marketing correctly, your most important job is to produce valuable content that publishers are wanting and that readers enjoy. You will be promoting your website in a purely honest way, and your efforts will be on the up-and-up with Google and other search engines.
