subject: Concerning SEO and Search Engine Marketing [print this page] Search engine optimization (SEO) is one of the most important parts of a website. Unless you just enjoy paying for traffic, search engine marketing is almost as important as the customers are themselves. Wait, what am I thinking. If I do not pay for traffic and I am not fed free traffic from the search engine then I have no customer. Let me say that again... SEO relating to search engine marketing is more important that the customer because without it there is no customer Yea, that is itNo SEO means bad search engine marketing and that translates to no customer. That just sounds bad. Did you know that one minor little mistake could create a "crawl error" keeping you site off the search results?
True it is. Little tiny mistakes cost people thousands of dollars everyday in search engine marketing efforts and they have no idea. An innocent little tweak here, edit there and an added word can mean the difference between not showing up on free search or being at the top of the list. Did you know that the number one listing gets more that 70% of all clicks? Does that sound like high price real estate? If you are familiar with pay per click campaigns then you know how much people pay for clicks. The top is the place to be.
The top is the best place to be, and not just in sports. Being on the top of a search engine ranking can mean thousand of clicks, and that translates to thousands of dollar. A proper SEO site will perform well. A site with bad SEO is broke and will die. Understanding these facts should inspire the newest beginner to search engine marketing to act and to act fast. However, where does one begin?
SEO is a combination of many factors. Colleges have courses studying the nature of the beast we call search engines. The theory actually dated back to the 1920s when the idea to catalog information was born throughout the libraries of the nation. Google adopted the theory and added some other intricacies to round out the indexing process. While it is a carefully guarded secret, there are those internet marketers that through experimentation have identified factors. Indeed, even Bing and Yahoo have adapted many aspects of their indexing process to their respective engines.
When one desires to SEO a site, there are options. Both spend a year and study like crazy, combining with experiments to identify if methods are effective as the engines "crawl" your site periodically. Then, always there are self-proclaimed experts that have some knowledge and will be effective to some extent. Many Internet "gurus" will share tid bits of information as you go through countless free seminars, webinars, and read pdf files to no end during a search engine marketing effort. Oh, we are back to that year now.
The author suggests finding a reputable SEO service provider with time tested and effective search engine marketing efforts from knowledge that is proven with results. No, this is not inexpensive; however, it wise money invested in results that will return your investment many times over. In future writing the exploration of specific areas of SEO will be the subject. Hope you can join in before your next search engine marketing effort.
